July 19, 2025 #1 Local News, Information and Event Source for the Century City/Westwood areas.

Century City Real Estate: How To Win ‘Bidding Wars’ As Spring Buying Season Heats Up

Bess Hochman is a top Westside real estate broker of more than 20 years.
Bess Hochman is a top Westside real estate broker of more than 20 years.

The substantial pent-up demand for home purchases and lack of inventory is fueling bidding wars this spring for condos and homes on the luxury Westside of Los Angeles. With the supply of homes nowhere close to the level of demand, competition among buyers has already become fierce.

Both buyers and sellers need a good strategy to deal with what can be a very frustrating real estate transaction.

If you are a buyer, it is very likely that you will wind up entrenched in what can become an anxiety provoking and time consuming “purchase offer negotiation.” To minimize stress and maximize your potential for success there are a few key steps to follow.

First, recognize that we are in a “seller’s market” for real estate. The scarcity of available inventory creates competition between prospective buyers. As in any competitive activity, you need to understand what it takes to win.

In order to compete, you need to be prepared financially. This means selecting a mortgage broker to shop for the most competitive loan rates for you. Alternatively, you may choose to work directly with lenders. In either case, you will need to obtain a preapproval letter, which should be submitted along with your purchase offer to the seller to show your ability to qualify for your loan.

You will also need to show proof of availability of funds to cover the down payment and closing costs. Such proof is usually in the form of your most recent bank statement or statement from another recognized financial institution showing you have such sufficient funds on deposit.

Be sure to do your homework to educate yourself on market values in your area.

These luxury Century City condominiums are getting multiple offers as spring buying season heats up. Courtesy image.
These luxury Century City condominiums are getting multiple offers as spring buying season heats up. Courtesy image.

This means scouring the active listings that may include research on the Internet and in local newspapers, as well as through the help of a qualified agent. You should ask your agent for a list of all of the active listings in your neighborhood that fit your needs.

Selecting a knowledgeable local real estate agent who will work with you to provide you not only the active listings and prices, but also recent sales is an important step in the education process. Then when the right home for you comes on the market, you will be ready to pull the trigger and write a good offer.

If the listed asking price is close to the current market value, it may makes sense to offer more than the asking price to try to beat out other prospective buyers.

If you can afford to make an “all-cash” offer, this is another step you can take to improve your odds of winning. You should check with your accountant or other professional who can advise you of any legal, tax or other issues related to obtaining a loan after close of escrow.

Sellers typically prefer an “all-cash” buyer to a buyer with a loan contingency. An “all cash” buyer removes a great deal of uncertainty for the seller who otherwise must wait two to three weeks or more for loan approval from buyer’s lender.

In addition, a personal cover letter from a buyer to the seller always helps provide the seller a more personal connection to the person who may become the next owner. This is an opportunity for the buyer to win the seller over emotionally. Explaining why you would cherish the seller’s home often goes a long way towards swaying a seller in your favor.

If a seller needs a short period of time to make the transition to a new home after the close of escrow, your flexibility and understanding in renting the home back to the seller can go a long way to consummating the deal. If you can be flexible, this can be a tipping point factor in winning your bidding war.

On the seller’s end, the key element to achieving multiple offers is to price the property right. In a seller’s market where inventory is scarce, prospective buyers will flock to a home that is priced just under or at the generally accepted fair market value of the property. Just because it is a seller’s market does not mean that the traditional real estate rules no longer apply.

Pricing a home more than 10 percent above the sales prices of comparable homes not only discourages multiple offers, but it can also discourages prospective buyers from coming to view the property. When buyers see significantly overpriced properties they tend to believe that the seller is not truly motivated to sell and are more likely to wait for a price reduction than make an offer.   

It is a good idea for sellers to continue to have their agents hold their listed home open and do showings to obtain one or more back-up offers. This is preferable to having to put the property back on the market if the buyer backs out of the deal. To many agents and buyers, a property coming back on the market signals that there was something wrong with the property.

According to Redfin, demand has outpaced supply of home since early in 2015. Nationwide last year sales grew 9.7 percent, but new listings grew by only 5.9 percent.

It is significant to note that although the number of prospective buyers touring homes increased to the highest level on record on Redfin’s tour index, the number of prospective home buyers making offers fell year over year for the first time since October 2013.

This falling number of prospective buyers making offers indicates that more and more buyers are searching to buy, but fewer of them are having success in finding a home that meets their needs in their price range. For now, prices continue to push higher based on high buyer demand and low inventory.

For a free courtesy consultation, or information regarding mortgage brokers, contact Bess Hochman, a top Westside Real Estate Broker for over 20 years. Bess is also distinguished by holding a law degree. This article expresses the opinion of the author. You are advised to consult attorneys & others experts specializing in the issues referenced in this article.

Contact Bess at 310.291.4111 or  Bess.CenturyCityNews@yahoo.com.

“Bess is a master negotiator!” says Michael Donaldson, attorney and author of “Negotiating For Dummies.”

Related Posts

Venice Family Clinic Slams HHS Funding Restrictions as Assault on Immigrants

July 18, 2025

July 18, 2025

HHS announced on July 10 that it would restrict access to programs like community health centers, Head Start, and other...

Former Hammer Museum Director Receives Getty Prize, Awards $500,000 to NPR

July 18, 2025

July 18, 2025

Philbin’s tenure at the Hammer saw the launch of the Hammer Projects series and the Made in L.A. biennial, alongside...

LAX Metro Transit Center Boosts K Line Ridership, Overall Metro Sees Slight Decline

July 18, 2025

July 18, 2025

The station completes the K Line, allowing continuous service from Expo/Crenshaw Station to Redondo Beach and enhancing regional connectivity through...

Salt & Straw Celebrates Ice Cream Week with Strawberry Shortcake Waffle Cone Through the Weekend

July 18, 2025

July 18, 2025

The item launched nationwide, available with any ice cream flavor or as an exclusive sundae featuring Strawberry Honey Balsamic ice...

Man Arrested in Brentwood for Impersonating Firefighter During Palisades Fire

July 18, 2025

July 18, 2025

The suspect faces at least 28 criminal counts—including 23 felonies—spanning incidents from 2023 to May 2025 Federal and local law...

Study Highlights Economic Impact of Cap-and-Trade Extension in Los Angeles

July 18, 2025

July 18, 2025

Governor Gavin Newsom and legislative leaders are pushing to reauthorize the program this year, citing its role in generating 287,000...

Nearly $1B Secured for Refinancing of Westfield Century City Mall

July 17, 2025

July 17, 2025

The proceeds will replace a $925 million commercial mortgage-backed securities loan, originally issued by Morgan Stanley in 2023 and due...

West Coast Premiere of ‘The Opposite of Love’ Opens at Hudson Backstage Theatre

July 17, 2025

July 17, 2025

Produced by Neil Gooding Productions, behind shows like Back to the Future: The Musical, the play runs Thursdays through Saturdays...

Tesla Seen Nearly Crashing into West LA Home After Collision

July 17, 2025

July 17, 2025

Footage depicted a blue Prius on the road with significant front-end damage A crash involving injuries was reported around 12:30...

DUI Checkpoints to be Conducted Across LA This Weekend

July 16, 2025

July 16, 2025

The LAPD selects checkpoint sites based on data indicating high incidents of impaired driving-related crashes and arrests The Los Angeles...

Mayor Bass Hails National Guard Withdrawal as Victory for Unity

July 16, 2025

July 16, 2025

The Pentagon’s decision to reduce the troop presence follows weeks of legal challenges and public demonstrations Mayor Karen Bass celebrated...

(Video) Did You Know Emma Chamberlain’s Coffee Shop is in Century City?

July 16, 2025

July 16, 2025

The outpost is a first for the popular influencer Did You Know Emma Chamberlain’s Coffee Shop is in Century City?...

Dodgers to Host Back to School Bash for Fire-Affected Families

July 16, 2025

July 16, 2025

The free event will offer free groceries, school supplies, outfits, haircuts, medical screenings, and carnival rides The Los Angeles Dodgers...

Hundreds of Red-Legged Frog Tadpoles Released in Santa Monica Mountains

July 16, 2025

July 16, 2025

Once widespread in California, red-legged frogs vanished from the Santa Monica Mountains by the 1970s Nearly 600 California red-legged frog...

LA Sees Second Straight Year of Homelessness Decline, Leaders Celebrate Progress

July 16, 2025

July 16, 2025

The survey, designed by the University of Southern California, reported a 17.5% drop—the largest two-year decrease on record The Los...