What’s New at Westfield Century City: April 20-May 10

Orangetheory Fitness

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Orangetheory Fitness officially opened its doors at Westfield Century City on April 25.

Orangetheory is a 1-hour, full body workout, focused on training endurance, strength and/or power. It uses heart rate based interval training, which, according to the company burns more calories post workout than traditional exercise. When wearing the Heart Rate monitors, your real time results are displayed on large screens throughout the studio. Intensity is based on your individual Heart Rate zones, making the workout effective for all fitness levels. To top it off, fitness coaches lead the workout to prevent you from over or under training.

Halo Top

Halo Top opened its second Scoop Shop at Westfield Century City mall on April 24.

“We’re thrilled to announce our second Scoop Shop opening at Westfield Century City, our first Scoop Shop in the heart of LA,” said Halo Top president and COO Doug Bouton. “We can’t wait for more of our fans to experience Halo Top in soft serve form and, most importantly, what’s better than free ice cream all day?”

Last year Time Magazine named Halo Top ice cream one of the top 25 inventions of 2017.

“It sounds almost too good to be true,” Time’s ranking reads. “A flavor-packed, low-sugar ice cream with no more than 360 calories — per pint.”

Honey Birdette

Lingerie label Honey Birdette began in Australia in 2006. Today, there are 55 stores in Australia and the company is now expanding to the U.S. It will open its first American store at Westfield Century City in October.

Founded be Eloise Monaghan, the store will be divided into three rooms. The largest room will have the label’s lingerie collections. A smaller, second room will feature accessories and toys, and the last room will be a fitting room with a velvet sofa. “It’s a one-stop shop for the bedroom,” Monaghan said.

According to Honey Birdette’s mission statement, “We love making your bedroom happy… We do this by bringing you the most exquisite lingerie and toys and serving them on a silver platter. Everything including HB’s luxury toy collection is designed in house.

If your partner’s a little timid, tell him not to be… We’ll take note of your size so he’ll never have to worry. Of course we gift wrap, it’ll be our pleasure. If you want you can talk to us by email or join our VIP list, it’s deliciously naughty.

…Or you can just walk into one of our opulent boutiques where we can talk about your desires, share a laugh or just find you the perfect thing.”

To mark Honey Birdette’s California arrival, the company produced a short film of models wearing the label’s lingerie in front of Los Angeles landmarks, including the Hollywood sign.

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