June 5, 2025 #1 Local News, Information and Event Source for the Century City/Westwood areas.

Los Angeles Mayoral Candidate Mitchell Schwartz Announces Plan to Build Housing Units

Los Angeles mayoral candidate Mitchell Schwartz Thursday announced a plan he said would help the city build 350,000 housing units the next 10 years and 500,000 the next 15 years.

Mayor Eric Garcetti in 2014 announced a plan to build 100,000 units of housing by 2021, but Schwartz said the goal is not high enough as the city faces a significant housing shortage.

“I’m running because it has become way too expensive to live here, and I’m running because City Hall refuses to listen to the concerns of our neighbors and our voices are shut out of the discussion on issues affecting our communities,” Schwartz said during a news conference on the south lawn of City Hall. “It has become clear to me that housing, and specifically the lack of reasonably priced housing for people of all income levels, is the most pressing issue facing Los Angeles.”

Schwartz is a political strategist who ran former President Barack Obama’s 2008 campaign in California. He is one of 10 challengers to Garcetti, but is the only one to have raised a significant amount of money, with almost $370,000 gathered through Jan. 21.

Garcetti has accumulated more than $3 million.

The housing plan includes some ideas that are similar to ones currently under consideration by the City Council, such as banning developers with projects under consideration from contributing to the campaigns of elected city leaders or candidates.

Schwartz is also calling for community plans — which guide what can and cannot be built in a neighborhood — to be updated every four years. Some plans have not been updated in more than 15 years, but the City Council this week voted to draft an ordinance that would require the plans to be updated every six years.

Key to Schwartz’s plan is to add more housing units into areas that are already densely populated and to reexamine land that is zoned for industrial use, even though some neighborhoods that are already densely populated, such as Hollywood, have shown strong community opposition to more housing.

Schwartz said, “The problem of why these communities are in open revolt against City Hall is because their voices are not being heard,” and by updating the community plans “we would be able to get the input from people and do it.”

Schwartz specifically noted downtown, and business districts on Wilshire Boulevard and Ventura Boulevard, as places where more mixed-use developments could be built, but said he would want to shield single-family neighborhoods from over-development.

Schwartz also called for a “Housing Czar” to be created to coordinate efforts among city departments; to review impact fees, borrowing costs, and other expenses developers face, such as the fees schools must pay; to streamline city and state regulation with efforts like establishing a public/private task force to identify unnecessary, duplicative, and overly cumbersome city regulations; and review incentive programs for creating housing for working families, such as implementing recommendations recently made by City Controller Ron Galperin to improve the effectiveness of the density bonus program.

“I will also look into other incentive programs to encourage reasonably priced housing, and possibly reduce parking minimums in densely populated areas, which is a huge cost for developers,” Schwartz said.

Also on the March 7 ballot is Measure S, which would halt all general plan amendments in the city for two years and call on the city to update its community plans.

Although Schwartz said he gets asked where he stands on the measure more than any other question, he still has not made up his mind.

Garcetti has come out strongly opposed to the measure and said he thinks it will hurt the economy and the city’s ability to construct housing for the homeless.

Schwartz said he is sympathetic to the supporters of Measure S, but said because the city has to build more housing, “it is unclear if a moratorium is the best way to move forward with that goal.”

Garcetti’s campaign did not immediately respond to a request to comment on the plan.

Metro-Bus-Yard-Venice-Beach-672x372

Related Posts

(Video) Some of the Damage Caused By Vandals at Malibu High School Overnight

June 4, 2025

June 4, 2025

40 to 50 people, who are suspected to be students or recent alumni, used eggs, flour, and markers to deface...

Biggest Night of the Year: Don’t Miss GMCLA’s ‘Dancing Queens’

June 3, 2025

June 3, 2025

Culminating its 46th season, the Gay Men’s Chorus of Los Angeles will grace the crowd with Dancing Queens, celebrating iconic...

Driver Arrested for Suspected DUI After Rollover Crash in West Los Angeles

June 3, 2025

June 3, 2025

One Person Hospitalized, Light Pole Smashed After Late-Night Collision One driver was arrested on suspicion of DUI, and another person...

Pluto TV and Oscar-Winning Director Sean Baker Team Up to Host Free Weekend Screenings

June 3, 2025

June 3, 2025

Popcorn Challenge Interactive Event Set for Westfield Century City Mall  The historic Gardena Cinema, one of the last single-screen, family-operated...

Former ‘Real Housewives’ Husband Sentenced to Over 7 Years for $15 Million Client Fraud 

June 3, 2025

June 3, 2025

Federal Judge Rejects Plea for Medical Placement, Orders Restitution and Prison Time Disgraced former attorney Tom Girardi was sentenced Tuesday...

Malibu High Targeted in Overnight Vandalism Spree; Investigation Underway

June 3, 2025

June 3, 2025

Destruction on Campus Prompts Sheriff’s Probe; Students May Face Charges Vandals caused extensive damage to the school property of Malibu...

A Season of Gratitude: After One Year in Business, Urban Jungle Continues Making its Mark

June 2, 2025

June 2, 2025

Over the last year, Urban Jungle, an indoor and tropical plants nursery, has continued its mission to cultivate a place...

The soul’s greatest hits

June 2, 2025

June 2, 2025

From ‘Ave Maria’ to ‘Hallelujah Chorus’ and ‘Ode to Joy,” a Santa Monica concert raising funds to help fire victims...

LAPD Increases Security at Jewish Sites Following Colorado Flamethrower Attack

June 2, 2025

June 2, 2025

Officials Ramp Up Patrols and Plan Emergency Response as Shavuot Concludes. Security outside Jewish institutions in Los Angeles has been...

The Peabody Awards Celebrate Bold Storytelling and Social Impact at Beverly Hills Gala

June 2, 2025

June 2, 2025

Honorees Including Baby Reindeer, Shōgun, and The Only Doctor at In-Person Ceremony The Peabody Awards held their awards ceremony Sunday...

Chamber Music Palisades Presents an Afternoon of Beethoven, Brahms, Debussy, and More

June 2, 2025

June 2, 2025

Brentwood Hosts Free Classical Concert with LA Philharmonic Greats Chamber Music Palisades will present a free community concert on Saturday,...

Massive Fire Engulfs Auto Shop, Shuts Down 10 Freeway Eastbound Lanes

June 2, 2025

June 2, 2025

Explosions, Thick Smoke, and Downed Power Lines Disrupt Traffic in Palms A fast-moving fire broke out Sunday behind a commercial...

Culver City to Frame Iconic Tree with Landmark Sculpture by Charles Gaines

June 2, 2025

June 2, 2025

Acclaimed Conceptual Artist’s Public Artwork Enters Final Phase Culver City is moving forward with the final phase of an ambitious...

Alpine Floor & Home: A Legacy of Quality Since 1968

June 2, 2025

June 2, 2025

Founded in 1968 with a single location, Alpine Floor & Home began as a humble family business with a clear...

Actress Cameron Diaz Slashes Price on Beverly Crest Estate to $16.5 Million

June 2, 2025

June 2, 2025

Modern Farmhouse in Beverly Crest Returns to Market with Lower Price Tag Cameron Diaz has reduced the asking price of...