July 20, 2024 #1 Local News, Information and Event Source for the Century City/Westwood areas.

Century City Chamber of Commerce unveils updated logo

A new logo is set to brand Century City on a larger scale and create a definitive image for the formidable city within a city.
The new logo is set to brand Century City on a larger scale and create a definitive image for the formidable city within a city.

The growth and progress of Century City and its Chamber of Commerce was encompassed in the official unveiling of its new logo on Tuesday, July 29.

The logo is to serve Century City in a handful of ways, symbolizing the city’s continual development and acting as  branding for the city as well.

“We felt that it was time to have a fresh new look at Century City and all of the new happenings that are occurring here in the community,” Susan Bursk, President and CEO of the Century City Chamber of Commerce said. “It was time to create a more modern look to the logo, something that defined the combination of the corporate and the residential communities.”

The Chamber logo has been around for about a quarter of a century.

With Century City having made leaps and bounds throughout its almost 45-year existence, various components of the city’s updated design signify the transformation of the community, as it is now an affluent corporate hub filled with ambitious and intelligent individuals.

The design’s interpretation of the characteristic high-rise buildings is shown through overlapping patterns, and the water of the famed Avenue of the Stars fountains are depicted with three straight lines.

A curved crescent shape makes an appearance in the logo not only to symbolize the sun or moon, but also as the letter “C” to represent Century City and its Chamber of Commerce. The design aesthetically meshes together with a sleek teal and gray color scheme.

Bursk said the design reminded her of paper clips.

“It goes hand in hand with the idea of interlocking, the idea that there is both a residential aspect and a corporate aspect of the city and we’re all here working and living together,” Bursk said.
The Century City Chamber of Commerce collaborated with Thousand Oaks-based creative partner MC Brand Studios during this redesign initiative.

“A number of us met to talk about what defines Century City,” Bursk said. “We tried to define the elements that Century City offers.”

The design is set to brand Century City on a larger scale and create a definitive image for the formidable city within a city.

“Century City was designed as the city of the future,” Bursk said. “It’s known as a modern acropolis.”

In this sense, the conception and revealing of a new, fresh logo befits the forward-thinking city very appropriately and portrays Century City’s maturation.

For more information about the Century City Chamber of Commerce, call 310.553.2222 or visit centurycitycc.com.

Tags: in News
Related Posts

Cinespia Announces Additional Special Screenings at Hollywood Forever Cemetery

July 19, 2024

July 19, 2024

Featuring Tributes to Paul Reubens and Shelly Duvall and Annual Screenings Cinespia, the popular cinematic experience presented by Amazon MGM...

Michelle Bisnoff Arrested for $2 Million Investor Fraud Scheme

July 19, 2024

July 19, 2024

CEO of ESOS Rings Faces Securities and Wire Fraud Charges A Boca Raton woman was arrested today on charges of...

Felony Battery Suspect Arrested in South Brentwood Sexual Assault on July 16

July 18, 2024

July 18, 2024

26-Year-Old Taken Into Custody After Assault on Gretna Green Way Detectives from the Los Angeles Police Department’s West Los Angeles...

(Video) Only One More Saturday Pop Up of Pa’s Biscuitisserie at Cardinale du Vin Left!

July 18, 2024

July 18, 2024

From 9 am to 2 pm, the best biscuits: their tribute to Red Lobster’s Cheddar Bay biscuits and the best...

(Video) Cold Brew Lou Celebrates Three Years at the Motor Avenue Farmers Market With New Coffee Drinks

July 17, 2024

July 17, 2024

Stay cool with Cold Brew Lou’s new creations, orange you curious? Check them out. @centurycitywestwoodnews Cold Brew Lou Celebrates Three...

Danny Boy’s Famous Original’s New Location Now Open in Westwood Village

July 17, 2024

July 17, 2024

Acclaimed Chef Daniel Holzman Brings New York-Style Pizza to Westwood Daniel Holzman, celebrated chef and industry veteran, will open the...

New Restaurant Alert: All Roads Pinseria + Enoteca to Open in Brentwood on July 26

July 17, 2024

July 17, 2024

Roman-Style Eatery Boasts Unique Pinsa and Italian Specialties, Italian Wines Exciting news for the Westside: All Roads Pinseria + Enoteca,...

Beverly Hills Police Deny Online Rumors of Threats Against Jewish Community

July 16, 2024

July 16, 2024

Chief Stainbrook Urges Public to Trust Official Law Enforcement Sources The Beverly Hills Police Department (BHPD) has addressed rumors on...

Sexual Assault Reported in South Brentwood, Suspect at Large

July 16, 2024

July 16, 2024

LAPD Confirms Incident, Community Seeks Help to Identify Man A post on Nextdoor this evening reported the shocking news that...

Elon Musk Plans to Move Twitter and SpaceX HQs Out of California

July 16, 2024

July 16, 2024

Move Follows SAFETY Act Being Signed Into Law by Governor  Elon Musk, billionaire and CEO of Twitter, Space X, and...

Judge Issues Final Ruling in Favor of Barrington Plaza Tenants Association

July 16, 2024

July 16, 2024

Decision against Landlord Finds Intent Does Not Meet Ellis Act Standards The final ruling in the case of the Barrington...

Governor Signs Landmark SAFETY Act to Shield LGBTQ+ Students in California Schools

July 15, 2024

July 15, 2024

New Law Prohibits Forced Outing Policies in Schools to Keep Students Safe The Support Academic Futures & Educators for Today’s...

The Donald Kaufman Brentwood Branch Library Celebrates 30th Anniversary with Week of Events

July 15, 2024

July 15, 2024

A Musical Performance, Visit From the Reptile Family and Special Reception The Donald Kaufman Brentwood Branch Library is celebrating its...

Covid-19 Cases, Hospitalizations, and Test Positivity Rates Rise in Latest CDC Reports

July 15, 2024

July 15, 2024

California’s Wastewater COVID-19 Levels Are Very High; JN.1 Variant Dominates Covid 19 is making a comeback this summer, with infection...

LAPD and Family Seek Public’s Help to Locate Missing 69-Year-Old Woman

July 15, 2024

July 15, 2024

Beryl Angela Thomas Last Seen in Fairfax Area; May Be Disoriented The family of Beryl Angela Thomas and detectives from...