June 22, 2025 #1 Local News, Information and Event Source for the Century City/Westwood areas.

FRIDA restaurant infuses old world recipes with new modern sensibility in Beverly Hills, Westwood

FRIDA restaurant, with locations in Beverly Hills and Westwood, serves up an authentic happy hour and a popular taco tasting option.
FRIDA restaurant, with locations in Beverly Hills and Westwood, serves up an authentic happy hour and a popular taco tasting option.

Ever wondered where to find an authentic taste of Mexico during happy hour on the Westside? FRIDA restaurant’s two locations can take care of that craving for Mexican food as well as provide a beautiful aesthetic and classy environment for diners.

With the colorful interior design complementing the traditional tastes of Mexican cuisine, it’s no wonder that the restaurant considers “infusing Old World recipes with a modern sensibility” its specialty.

Owner, founder, and CEO Vicente Del Rio initially established FRIDA after being surprised at the near-absence of genuine Mexican food in the Los Angeles area, despite the fact that a large concentration of Hispanic people live in Southern California.

After opening restaurants in Beverly Hills in 2002 and Westwood in 2011, Del Rio has accomplished his mission of providing traditional Mexican flavors to his guests.

“Back in 2002, there were a lot of Mexican restaurants but none had any authenticity,” Del Rio said. “Since I am originally from Mexico, I was looking for that – what and how Mexicans really eat – and that’s how FRIDA came to life. We have come to replicate the food that I grew up with and it seems that we have been successful.”

Best of all, FRIDA offers a daily happy hour special from 3 pm to 7 pm as well as a late happy hour from 9 pm to closing.

“We have everything on our happy hour menu from draft beers to sangrias to margaritas to specialty drinks,” Del Rio said. “We also have an array of appetizers to enjoy with the drinks.”

Draft beers (Hefeweizen, Dos Equis, Tecate) are $5; sangrias and house spirits (vodka, gin, whiskey, tequila) are $6; and martinis (cosmo, dirty, lemon drop) and margaritas (classic, mango, strawberry, cadillac, agave, skinny) are $7. House wine (merlot, chardonnay, cabernet sauvignon) are available by the glass at $5 as well as by the bottle at $20.

“Our margaritas are pretty popular,” Del Rio said. “Everything is made fresh. I’m a tequila guy – I usually drink straight tequila – but I’m also a fan of the skinny margarita.”

As far as food items go, Del Rio said his favorites are the tacos.

“We have a popular taco tasting, which is five tacos for $12,” Del Rio said. “Customers can sample a taste of the asada, the chicken, the carnitas, the pollo con mole, and the cochinita pibil by ordering the taco tasting.”

Del Rio also said that the taco del mar ($6) is another favorite of his because of the variety of seafood that comes along with it, including octopus and shrimp.

Other appetizers include crispy tacos (with the options of shredded beef, chicken, or potato) for $3, which are also “very popular” according to Del Rio. Classics like tostadas ($4), ceviche ($6), quesadillas ($6), nachos ($9), guacamole ($9), and enchiladas ($9) are also available alongside FRIDA specials like the queso fundido with chorizo and mushroom ($8) and the FRIDA platter with chicken wings, quesadillas, mini sope, and guacamole ($13).

The variety of happy hour choices seem to satisfy all Mexican food enthusiasts, as Del Rio said that FRIDA serves both professionals and students alike.

“Our happy hours are really popular and we get a lot of great people,” Del Rio said. “We love to receive customers and make sure that they’re all happy.”

FRIDA Beverly Hills is located at 236 S. Beverly Dr., and FRIDA Westwood is located at 10853 Lindbrook Dr.

For more information on FRIDA, call 310.278.7666 or 310.209.0666, or visit fridarestaurant.com.

Related Posts

Food Fight on the Venice Boardwalk: Chefs Stand Up for Immigrants with Food

June 20, 2025

June 20, 2025

Turk’s Pizza Party Rallies Top Local Eateries for an Immigrant Rights Fundraiser In a bold display of culinary activism, Turk’s...

Robeks Opens in Westwood with Free Smoothies and 15% Off Bowls & Toasts

June 19, 2025

June 19, 2025

New Location Celebrates Grand Opening on June 21 With Daylong Giveaways Robeks is launching its newest storefront in Westwood with...

Summer Pop-Ups Serve Crullers, Challah Donuts, Croissants, Coffee and Musical Vibes

June 19, 2025

June 19, 2025

Nyletta Nyletta, Challah Dad, Des Croissants Paris Bring Pastry Delights to Culver City A pair of sweet summer pop-ups are...

Pizza Girl Brings Clean, Classic Italian Pizza to West Hollywood’s Sunset Strip

June 18, 2025

June 18, 2025

Founder Caroline D’Amore opens “Pink and Mortar” shop at Hotel Ziggy Pizza Girl is now open at its new brick-and-mortar...

Tyler Malek Celebrates New Ice Cream Cookbook With Sweet Pop-Ups in Los Angeles

June 16, 2025

June 16, 2025

Chef to Appear at Book Soup and Debut Limited-Edition Matcha Sandwich at GGiata Tyler Malek, co-founder and head chef of...

Chefs Susan Feniger and Mary Sue Milliken Serve Up Pride Month Specials That Give Back

June 12, 2025

June 12, 2025

Limited-Time Food, Cocktail Offerings at Socalo and Alice B. Support LGBTQ+ Centers In honor of Pride Month, acclaimed chefs Susan...

World-Class Chefs and Local Farms Bring Culinary Magic to Santa Monica This June

June 12, 2025

June 12, 2025

3 Nights, 3 Unforgettable Dinners: Santa Monica’s Michelin + Farm Feast Series A trio of exclusive culinary events is set...

Immigrant Opened Her Doors to Injured Deputies and Demonstrators Offering Water, Aid, and Compassion

June 12, 2025

June 12, 2025

Salvadoran Restaurant Becomes Unexpected Refuge During L.A. Immigration Protest As immigration protests swept through parts of Los Angeles County over...

Mastro’s Malibu Reopens With Ocean Views, Signature Steaks, and Nearly Entire Staff Intact

June 11, 2025

June 11, 2025

Iconic Oceanfront Steakhouse Returns With Its Beloved Butter Cake, Nightly Live Music, and Sunset Glamour After a five-month closure due...

Chagee Now Open in Century City, Emily Ratajkowski Attends Opening Ceremony

June 11, 2025

June 11, 2025

Global Tea Powerhouse Opens Its First U.S. Location at Westfield Century City Model and actress Emily Ratajkowski joined Chagee for...

Jason Momoa to Perform and Bartend at The Bungalow Santa Monica’s Night Market

June 9, 2025

June 9, 2025

Minecraft Star Returns to the Bungalow With Live Music, and Top L.A… Food Vendors Actor Jason Momoa will make his...

James Beard Winner Sean Brock to Debut First L.A. Restaurant in West Hollywood This Summer

June 9, 2025

June 9, 2025

Acclaimed Southern Chef Brings Live-Fire Cooking and Appalachian Flavors to Restaurant Darling Acclaimed Southern chef Sean Brock will open his...

Peacock Declares ‘BLSH*T Day’ with Free Burgers Across L.A. to Celebrate “Poker Face” Season 2

June 5, 2025

June 5, 2025

Streaming Platform Partners With 13 Burger Spots for One-Day Giveaway on June 7 To mark the return of its mystery...

Erewhon and LGBTQ Singer Kali Uchis Serve Summer Smoothie for a Good Cause

June 4, 2025

June 4, 2025

The Sincerely Smoothie Blends Passionfruit, Pitaya, and Malk Coconut Milk LGBTQ singer Kali Uchis has teamed up with Erewhon to...

Levain Bakery and Wanderlust Creamery Team Up for a Sweet Cause This Saturday

June 4, 2025

June 4, 2025

Lily Rosenthal and Chef Mason Royal Host a Cookie & Ice Cream Celebration Larchmont’s Levain Bakery will host a community...