April 24, 2025 #1 Local News, Information and Event Source for the Century City/Westwood areas.

Iowa To Participate in Beef Bowl At Lawry’s The Prime Rib In Beverly Hills

"All we want for Christmas" Photo via Instagram/@lawrystheprimerib.
“All we want for Christmas” Photo via Instagram/@lawrystheprimerib.

The Iowa football team is scheduled to participate in the 60th Beef Bowl today at Lawry’s The Prime Rib in Beverly Hills, one day before its opponent in Friday’s 102nd Rose Bowl Game, Stanford.

The Beef Bowl began in 1956 and is older than all but the Rose, Orange, Cotton, Sugar and Sun bowls. It is billed by organizers as college football’s most enduring pre-bowl game tradition.

The Hawkeyes will participate in the Beef Bowl for the first time since 1990.

“The Beef Bowl — how do you get better than that,” said Iowa coach Kirk Ferentz, who attended the event in 1981 as the Hawkeyes’ offensive line coach.

Ferentz said he would tell his players to “enjoy themselves” and to “go a little bit crazy, but not too crazy.”

“The big thing about a bowl game (is) you want a team to enjoy it,” Ferentz said. “We want to focus when it’s time to practice and prepare, but they don’t have to do that 24 hours a day.”

Approximately 21,100 players and coaches have dined at the Beef Bowl, including 17 Heisman Trophy winners and eight recipients of the Outland Trophy, which honors college football’s most outstanding interior lineman, according to Todd Erickson, the event’s publicist and author of the 2005 book, “Road to the Rose Bowl,” which explores the Rose Bowl Game and the tradition of Lawry’s Beef Bowl through players’ and coaches’ recollections.

More than 82,100 pounds of beef have been consumed at the Beef Bowl, Erickson said.

Lawry’s Beef Bowl “is not about what team eats the most,” said Richard R. Frank, president and chief executive officer of Lawry’s Restaurants Inc.

“The purpose of the event is to honor champion student-athletes for their achievement as a team of making it to the Rose Bowl Game,” Frank said.

“The meal is a large part of the celebration because these are young men with enormous appetites, but it’s more about celebrating together away from the practice field in a legendary setting.”

From 1963-69, a publicity firm touted the Lawry’s Beef Bowl events as beef eating contests. Lawry’s changed the name of the event to “Lawry’s Beef Scrimmage” from 1970-72 in an attempt to dissuade the players from approaching the event like it was a prime rib eating competition.

The new name didn’t stick and in 1973 Lawry’s restored the original name of the event.

Beef Bowl attendees are allowed seconds “and that’s where we try to draw the line, though from time to time there are players who try to get around that rule,” Frank said.

The amount of beef consumed by each team is determined by multiplying the number of prime rib roasts consumed by the average weight of a roast, Erickson told City News Service.

Related Posts

Uncle Stevey’s Bagels Wins Westside Hearts with Next-Level Bagels, Premium Sandwiches, and Local Coffee

April 23, 2025

April 23, 2025

Family-Run Shop Serves Delicious and Thoughtfully Curated Bagels With Love By Dolores Quintana A little more than a year since...

Santa Monica’s Socalo Toasts Pali Wine Co. with a Five-Course Culinary Celebration

April 23, 2025

April 23, 2025

Enjoy Celebrated Central Coast Wines, Including a 100-Point Red Blend Socalo, the acclaimed Mexican restaurant from celebrity chefs Mary Sue...

Go Go Bird Teams Up with Chef Chris Oh for Korean-Inspired Fried Chicken Sandwich

April 23, 2025

April 23, 2025

Crispy, Saucy, Spicy: Chris Oh’s Fried Chicken Sandwich Lands in Culver City Go Go Bird, located in Culver City’s Citizen...

Fogo de Chão Hosts Wine Lover’s Dream Night with Chilean Winery VIK

April 23, 2025

April 23, 2025

Diners Will Enjoy a Chef-Curated South American Menu, Highly Rated Wines Wine lovers and culinary connoisseurs are invited to gather...

The Godfrey Hotel Hollywood Pours on the Charm with New Afternoon Tea

April 17, 2025

April 17, 2025

Organic Teas, Sweet Treats, Artisan Touches to Relax in Style  A block south of Sunset Boulevard, The Godfrey Hotel Hollywood...

Global Ramen Restaurant Expands in LA with New Culver City and Vegan West Hollywood Outposts

April 16, 2025

April 16, 2025

From Tonkotsu to Tofu: Restaurant’s Dual Openings Cater to Every Ramen Craving International ramen powerhouse Ippudo has opened its newest...

Brazilian Steakhouse Fogo de Chão Opens in Santa Monica With Ocean Views

April 16, 2025

April 16, 2025

Santa Monica’s Newest Restaurant Serves Steak With a Side of Charity Fogo de Chão, the Brazilian steakhouse known for its...

Reality TV Star Brittany Cartwright’s Bar Plans Derailed in West Hollywood

April 10, 2025

April 10, 2025

Cartwright Says She Was Blindsided By Sudden Business Decisions Plans for Britt’s WeHo, the bar and restaurant once set to...

Don’t Miss This Sunday’s Taco Pop-Up at Petit Grain Boulangerie

April 10, 2025

April 10, 2025

Petit Grain Boulangerie to Host a Preorder-Only Event on Sunday A special taco pop-up event will take place this Sunday...

South Korea’s Café Knotted Opens in L.A. With Grand Opening Celebration This Weekend

April 10, 2025

April 10, 2025

Donuts, Cookies, and a Chance to Win Blackpink VIP Tickets Await Fans Popular South Korean dessert brand Café Knotted is...

Hop Into These Luxe Easter Brunches and Teas Around West Los Angeles

April 9, 2025

April 9, 2025

Easter Weekend Plans? These Spots Are Serving Up Something Special With spring’s biggest holiday, Easter, approaching, we thought it was...

Amazing Restaurant Here’s Looking at You Sends Out a Heartfelt S.O.S. to Fill Seats This Week

April 9, 2025

April 9, 2025

Owner Lien Ta Reminds Us Why a Wednesday Night Meal Can Mean Everything The team behind Here’s Looking at You...

Marina del Rey Turns 60 With a Vintage Party, Waterfront Fun, and Special Offers

April 8, 2025

April 8, 2025

Weekend Events at Fisherman’s Village Honor the Marina’s Milestone Marina del Rey is turning 60, and the coastal community is...

Scoop Dreams Come True: Van Leeuwen Launches New Beverly Hills Shop

April 3, 2025

April 3, 2025

Van Leeuwen’s Beverly Hills Opening Comes With Sweet Perks Van Leeuwen Ice Cream, a New York City-born brand celebrated for...

WeHo’s WeHappy Wednesdays Serve Up Big Discounts In Addition to Zero Parking Fees

April 3, 2025

April 3, 2025

Free Parking and $5 Cocktails? WeHo Makes Wednesdays Worth It The City of West Hollywood and the West Hollywood Chamber...