April 4, 2025 #1 Local News, Information and Event Source for the Century City/Westwood areas.

Iowa To Participate in Beef Bowl At Lawry’s The Prime Rib In Beverly Hills

"All we want for Christmas" Photo via Instagram/@lawrystheprimerib.
“All we want for Christmas” Photo via Instagram/@lawrystheprimerib.

The Iowa football team is scheduled to participate in the 60th Beef Bowl today at Lawry’s The Prime Rib in Beverly Hills, one day before its opponent in Friday’s 102nd Rose Bowl Game, Stanford.

The Beef Bowl began in 1956 and is older than all but the Rose, Orange, Cotton, Sugar and Sun bowls. It is billed by organizers as college football’s most enduring pre-bowl game tradition.

The Hawkeyes will participate in the Beef Bowl for the first time since 1990.

“The Beef Bowl — how do you get better than that,” said Iowa coach Kirk Ferentz, who attended the event in 1981 as the Hawkeyes’ offensive line coach.

Ferentz said he would tell his players to “enjoy themselves” and to “go a little bit crazy, but not too crazy.”

“The big thing about a bowl game (is) you want a team to enjoy it,” Ferentz said. “We want to focus when it’s time to practice and prepare, but they don’t have to do that 24 hours a day.”

Approximately 21,100 players and coaches have dined at the Beef Bowl, including 17 Heisman Trophy winners and eight recipients of the Outland Trophy, which honors college football’s most outstanding interior lineman, according to Todd Erickson, the event’s publicist and author of the 2005 book, “Road to the Rose Bowl,” which explores the Rose Bowl Game and the tradition of Lawry’s Beef Bowl through players’ and coaches’ recollections.

More than 82,100 pounds of beef have been consumed at the Beef Bowl, Erickson said.

Lawry’s Beef Bowl “is not about what team eats the most,” said Richard R. Frank, president and chief executive officer of Lawry’s Restaurants Inc.

“The purpose of the event is to honor champion student-athletes for their achievement as a team of making it to the Rose Bowl Game,” Frank said.

“The meal is a large part of the celebration because these are young men with enormous appetites, but it’s more about celebrating together away from the practice field in a legendary setting.”

From 1963-69, a publicity firm touted the Lawry’s Beef Bowl events as beef eating contests. Lawry’s changed the name of the event to “Lawry’s Beef Scrimmage” from 1970-72 in an attempt to dissuade the players from approaching the event like it was a prime rib eating competition.

The new name didn’t stick and in 1973 Lawry’s restored the original name of the event.

Beef Bowl attendees are allowed seconds “and that’s where we try to draw the line, though from time to time there are players who try to get around that rule,” Frank said.

The amount of beef consumed by each team is determined by multiplying the number of prime rib roasts consumed by the average weight of a roast, Erickson told City News Service.

Related Posts

Scoop Dreams Come True: Van Leeuwen Launches New Beverly Hills Shop

April 3, 2025

April 3, 2025

Van Leeuwen’s Beverly Hills Opening Comes With Sweet Perks Van Leeuwen Ice Cream, a New York City-born brand celebrated for...

WeHo’s WeHappy Wednesdays Serve Up Big Discounts In Addition to Zero Parking Fees

April 3, 2025

April 3, 2025

Free Parking and $5 Cocktails? WeHo Makes Wednesdays Worth It The City of West Hollywood and the West Hollywood Chamber...

Saijo Hand Roll Rolls into Culver City with Premium Japanese Ingredients

April 2, 2025

April 2, 2025

Binchotan-Fired Perfection: Saijo Rolls Out Premium Sushi in West LA A new destination for hand rolls and Japanese culinary craftsmanship...

From Cocktails to Coffee: U.S. Tariffs Threaten Imports, Jobs, and Your Grocery Bill

April 2, 2025

April 2, 2025

Major Price Hikes Expected for Coffee, Wine, Chocolate, and Butter  A sweeping new set of tariffs announced by former President...

Levain Bakery to Open Venice Location with Special Guests and Charitable Twist

April 2, 2025

April 2, 2025

Bigger Than a Cookie: Levain’s Venice Opening Is a Flavorful Fundraiser Levain Bakery, the cult-favorite cookie destination founded in New...

LAX Airport Server Finds Hate-Filled Message From Unidentified Diners

April 2, 2025

April 2, 2025

Waiter Says He Was Stunned by the Message Left by Customers Guillermo Ortiz, who works at Planet Hollywood inside the...

Sunset Strip Staple Le Petit Four Shuts Down After Landlord Pulls the Plug

April 2, 2025

April 2, 2025

End of an Era: Le Petit Four Forced to Close in West Hollywood In a stunning reversal to the upbeat...

Matū Kai to Debut in Brentwood With Grass Fed Wagyu and Global Flair This Week

April 1, 2025

April 1, 2025

Farm-To-Fork Beef, Wood-Fired Flavors, and Sustainability Meet on San Vicente The team behind Beverly Hills’ acclaimed steakhouse Matū will soon...

Community Support Saves Beloved West Hollywood Café from Closure

March 31, 2025

March 31, 2025

Packed Tables and Emotional Messages Helped Keep the Doors Open Le Petit Four, the popular Sunset Boulevard café known for...

Cocktail Season Arrives in Brentwood While Beverly Hills Hosts Wine Dinner Affair

March 27, 2025

March 27, 2025

Bar Toscana Unveils Spring Cocktails as Nerano Prepares Wine-Paired Feast Bar Toscana is welcoming spring with a lineup of vibrant...

Exclusive Omakase Experience Comes to Beverly Hills for Four Weeks Only

March 27, 2025

March 27, 2025

Dine Under the Stars: Chef Wei Chen’s Omawei Takes Over The Belvedere Acclaimed chef Wei Chen is set to debut...

Culver City Gets a Taste of Italy with Bernie’s All-Natural Shaved Ice Pop-Up

March 27, 2025

March 27, 2025

Toasted Meringue Meets Farm-Fresh Granita at Citizen Market  A sweet new addition has arrived just in time for spring at...

Osteria Mamma Rings in 15 Years with New Chef and Tasting Events

March 27, 2025

March 27, 2025

From Pasta to Pinot: Osteria Mamma Kicks Off Anniversary with Flavor Osteria Mamma, a longtime favorite in Larchmont Village, is...

Duke’s Malibu Sends Message of Aloha After Mudslide Closure

March 26, 2025

March 26, 2025

We’ll Be Back: Reopening After Natural Disaster Planned Duke’s Malibu, a popular beachfront restaurant on the Pacific Coast Highway, has...

Indulge in Authentic Roman Flavors at Roma Social Wine Dinner

March 25, 2025

March 25, 2025

Brentwood Meets Rome: Exclusive Wine-Paired Dinner Event Brentwood food lovers have a special opportunity to experience the flavors of Rome...