Dear Editor,
The coming New Year’s resolution should be pretty obvious, particularly when it comes to diet: 2017 will go down in history as the year when plant-based meats have revolutionized the food industry.
A dozen start-ups, led by Beyond Meat and Impossible Foods, are creating plant-based burgers and other meats that are more delicious, convenient, and healthy than the old-fashioned animal-based variety. They are backed by tech industry pioneers like Microsoft founder Bill Gates, Google principals Sergey Brin and Eric Schmidt, and PayPal co-founder Peter Thiel. Even animal meat behemoth Tyson Foods has announced a $150 million venture capital fund to explore and invest in these products.
The plant-based food revolution is going mainstream. Hundreds of school, college, hospital, and corporate cafeterias have embraced Meatless Monday. Fast-food chains Chipotle, Panera, Subway, and Taco Bell are rolling out plant-based dinner options.
And American consumers are responding, with fully one third reducing their intake of animal-based meats, milks, and other food products.
Let’s make this New Year’s resolution about exploring the rich variety of delicious, convenient, healthy plant-based dinners, lunch meats, cheeses, milks, and ice creams available in every supermarket. The internet offers tons of recipes and transition tips.
Sincerely,
Shane Undrow
Santa Monica
