Love will be in the air at Westfield Century City even after the romance of Valentine’s Day passes this Saturday. New York City-based artist Curtis Kulig has teamed up with the Century City shopping center in accordance with the upcoming Valentine’s theme as well as in an effort to spread the concept of love through art.
As an internationally known artist both in the commercial sphere and among art circles, Kulig’s signature works fall under his “Love Me” campaign, which is essentially comprised of variations of the two-word quote artistically and uniquely assembled through a number of different means.
From fluid neon displays to bold metal sculptures, the “Love Me” campaign has taken on several forms since 2005 in a myriad of metropolitan cities, from Paris to Istanbul to Berlin.
Los Angeles will be Kulig’s latest endeavor, with Westfield Century City serving as the canvas.
A series of “Public Valentines” by Kulig is set to be on display through March 15. Kulig, who has collaborated with iconic brands like DKNY, Vans, Obey, Smashbox Cosmetics, and Urban Outfitters, is the artist responsible for two colorful large-scale floral artworks displayed on the Westfield Century City grounds.
“At Westfield we believe in living with feeling, and have long admired Curtis’ work for its simple yet irresistible message that seems to strike a chord within all of us,” said Melanie Bender, senior marketing director at Westfield Century City. “We love collaborating with artists to bring unique experiences to our shoppers, and this has become the perfect forum to collaborate on a very public Valentine.”
Bender added that she and the Westfield staff “love the art pieces,” and as a result, Westfield Century City will be embarking on a new Instagram campaign of its own in lieu of the “Love Me” exhibit.
Participants will receive the opportunity to win a signed, limited edition Curtis Kulig print. Those interested can enter the campaign simply by posting a photo that celebrates love via Instagram, tagging someone the user loves, and tagging “@WestfieldStyle.” The Westfield enter-to-win campaign will run through Saturday, Feb. 14.
For more information on the “Love Me” campaign and Westfield’s new Instagram campaign, visit westfield.com/centurycity.
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