July 11, 2025 #1 Local News, Information and Event Source for the Century City/Westwood areas.

Loved01 Pop-Up: Elevating Skincare for Melanin-Rich Skin Arrives in Century City

John Legend’s Brand Delivers Affordable Solutions at Pop-Up Event

By Dolores Quintana

From July 21 to August 6, the highly anticipated Loved01 Pop-Up will be making its debut at The Westfield Century City Mall. Founded by the renowned artist and activist John Legend in February 2023, Loved01 is a personal care brand dedicated to democratizing skincare for individuals with melanin-rich skin. Offering a range of elevated and unisex face and body products at an affordable price point, Loved01 aims to provide accessible and effective skincare solutions. 

At the heart of Loved01’s mission is the desire to cater specifically to melanin-rich skin by delivering targeted skincare solutions. With a carefully curated line of six products at launch, the brand has prioritized thoughtful ingredients tailored to this skin type’s unique needs. From nourishing and moisturizing to gently rebalancing the skin’s pH levels, Loved01’s dermatologist-approved products are designed to leave users feeling clean, vibrant, and beautiful.

Central to Loved01’s ethos is accessibility and simplicity. The brand understands the importance of making quality skincare accessible to all without compromising on effectiveness. With this in mind, Loved01’s initial collection is priced between $10 and $15 USD, ensuring that individuals can indulge in a comprehensive skincare routine without breaking the bank.

The Loved01 Pop-Up is set to be an immersive experience, allowing visitors to explore and experience the brand firsthand. The pop-up will be open from 11:00 a.m. to 8:00 p.m., offering ample opportunity for skincare enthusiasts and those seeking to enhance their skincare regimen to discover Loved01’s range of products. Whether you’re new to skincare or a seasoned skincare aficionado, the Loved01 Pop-Up promises to be an enlightening and enjoyable experience for all.

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