April 2, 2025 #1 Local News, Information and Event Source for the Century City/Westwood areas.

City of Malibu Launches “One Water” Campaign

The City of Malibu rolled out its “One Water” campaign Jan. 11, aimed at getting the entire Malibu community actively involved in saving water and making water conservation a permanent lifestyle rather than a temporary response to the California drought.

“Just because it’s raining, doesn’t mean the drought is over or that we can afford to stop thinking about water conservation,” said Mayor Lou La Monte. “One of the main goals of the One Water campaign is to foster a permanent change in the way we as a community and as individuals view and use water. Water conservation is no longer an emergency response to the drought, but a new mindset. We must have a continuous approach to protecting, preserving and conserving water.”

During the City Council meeting on Wednesday, January 11 at City Hall, the Environmental Sustainability Department staff conducted a presentation to unveil the water conservation campaign they have been working on for several months with consultant Hastings & Co.

The campaign produced four video PSAs, logos and graphics, a new outreach booth, banners showing a Sustainable Gardening Gallery, and a conservation festival that took place in June 2016.

The City Council approved $75,000 in the 2015-2016 fiscal year budget to fund an outreach and awareness campaign to increase Malibu’s rate of water conservation during the historic drought that has punished California for the last six years.

In starting the One Water campaign, the City Council is addressing the need to reduce Malibu’s water use. Malibu has consistently underperformed in reaching state-mandated water conservation goals compared with the state as a whole. In 2016, California reduced its water use by 22.6 percent over the benchmark 2013 level, undershooting its statewide goal of 25 percent. Malibu, however, only reached a 12 percent conservation level (December – November 2016), against its required goal of a 36 percent reduction in water use.

In May, the State Water Board changed its water conservation mandates from a statewide percent reduction in water use and specific percent targets for each water district, to requirements based on ensuring an adequate supply of water. It now requires water suppliers to set their own conservation goals based on ensuring they have a three-year supply of water while assuming three severe drought years.

The One Water video PSAs consist of four humorous sketches with professional actors that capture Malibu’s important relationship with water and how we need to value it more. They each include segments showing real Malibu residents making a pledge to take specific steps to conserve water and to urge their friends and neighbors to do so as well.

A local restaurant manager pledged to be judicious about not serving drinking water unless it is requested and to educate her customers about not wasting drinking water. Kids pledged to take shorter showers and “skip some baths, sometimes.” Residents also pledged to use water-efficient landscape irrigation and plants at home, to save shower water as it heats up, and other measures.

The 90-second PSAs are being broadcast daily on Malibu City TV, will be distributed on the City’s social media channels and on the City’s website, and will be showed at community outreach opportunities.

New logos and other materials were developed for the City’s water outreach and education efforts in the community. They include a new outreach booth as well as eye-catching Sustainable Gardening Gallery display banners for use at public outreach events showing a variety of beautiful, drought-tolerant native and sustainable plants. These plant selections are meant to inspire and encourage a new aesthetic and norm in Malibu. The gallery will be available online as well.

The campaign created a community event, the One Water Festival, in June 2016 at Point Dume Marine Science Elementary School. It featured interactive educational booths and demonstrations by numerous partner agencies, businesses, and non-profit organizations that focus on water conservation and environmental sustainability.

To see the One Water videos, and other water conservation information, visit the One Water webpage at www.MalibuCity.org/OneWater. 

Malibu

Related Posts

(Video) Spending an Afternoon at Pacific Park on the Santa Monica Pier

April 1, 2025

April 1, 2025

Go To Pacpark.com For Tickets and More Information. Go To https://t.co/HneRcysYh5 For Tickets and More Information. #amusementpark #rides #rollercoaster #summer...

Matū Kai to Debut in Brentwood With Grass Fed Wagyu and Global Flair This Week

April 1, 2025

April 1, 2025

Farm-To-Fork Beef, Wood-Fired Flavors, and Sustainability Meet on San Vicente The team behind Beverly Hills’ acclaimed steakhouse Matū has expanded...

Mid-City Freeway Death Under Investigation After Caltrans Workers Find Blanket-Covered Body

April 1, 2025

April 1, 2025

Woman Discovered on 10 Freeway Shoulder Identified; CHP Launches Probe Caltrans workers discovered a woman’s dead body around 9:00 a.m....

Community Support Saves Beloved West Hollywood Café from Closure

March 31, 2025

March 31, 2025

Packed Tables and Emotional Messages Helped Keep the Doors Open Le Petit Four, the popular Sunset Boulevard café known for...

Egg Beaters Recalled Over Possible Chemical Contamination

March 31, 2025

March 31, 2025

Massive Liquid Egg Recall Includes California Shipments Cargill Kitchen Solutions is recalling approximately 212,268 pounds of liquid egg products after...

Los Angeles County’s Measure A Raises Sales Tax On April 1, And It’s No Joke

March 31, 2025

March 31, 2025

Santa Monica, West Hollywood, Culver City, and Malibu Will See Higher Increases Starting April 1, Los Angeles County residents will...

Robbery Boast on Instagram Helps Send Beverly Hills Heist Suspect to Prison

March 31, 2025

March 31, 2025

Flashy Post, Federal Time: Smash-and-Grab Mastermind Sentenced Ladell Tharpe, 39, received an 84-month sentence from U.S. District Judge George H....

Actress Kim Delaney Arrested After Domestic Dispute; Partner Also Charged

March 31, 2025

March 31, 2025

Marina del Rey Police Arrest “NYPD Blue” Actress After Alleged Altercation Actress Kim Delaney, known for her Emmy-winning role on...

Union Workers at UCLA to Strike April 1 Over Staffing Shortages, Labor Disputes

March 31, 2025

March 31, 2025

Healthcare and Research Staff at UC to Strike, Alleging Unfair Labor Practices More than 20,000 healthcare, research, and technical professionals...

School of Rock Students Shine in Winter Performance Despite Widespread Fires

March 31, 2025

March 31, 2025

Summer Camp Registration Opens Now By Susan Payne Wildfire devastation wreaked havoc in areas of Los Angeles this January with...

Full House Creator’s Cielo Drive Estate Returns With Massive Price Drop

March 30, 2025

March 30, 2025

Franklin’s Mansion, Once the Site of the MansonTragedy, Back on Market Full House creator Jeff Franklin is returning to the...

Santa Monica, Beverly Hills See Real Estate Shifts After L.A. Wildfires

March 30, 2025

March 30, 2025

Beverly Hills and Brentwood Listings Triple in Wake of January Fires Home sales and listings have shifted dramatically across Westside...

Deputies Open Fire on Suspect in West Hollywood, Triggering Street Closures

March 30, 2025

March 30, 2025

Suspect Shot by LASD in West Hollywood Domestic Violence Response Authorities are investigating a shooting that occurred Saturday evening in...

West Hollywood Resident Returns, Vandalizes Property, 30 Minutes After Eviction

March 30, 2025

March 30, 2025

“Neighbor From Hell” Tried to Re-Enter His Apartment and Damaged Property Valentino Lopez, a 41 year old, male Hispanic, was...

New Deadline, More Access: LA County Debris Program Expands Scope, Extends Signup

March 30, 2025

March 30, 2025

Officials Broaden Scope to Help More Residents, Encourage Early Submission Los Angeles County officials have announced that FEMA has agreed...