December 19, 2024 #1 Local News, Information and Event Source for the Century City/Westwood areas.

Must-Watch ‘Disruptive’ Appliance Experience Store Opens in West Los Angeles, Hosts Grand Opening in June

Howard’s West Los Angeles Experience Center opening at 900 La Brea Boulevard 

By Susan Payne

West Los Angeles is home to the newest state-of-the-art luxury appliance experience center located at 900 N. La Brea Boulevard. 

Filled with immersive demonstrations, live product vignettes and connectivity displays, Howard’s West Los Angeles Experience Center allows customers and trade professionals to explore active kitchens, laundry suites and the latest premium and high-performance appliance brands.

With Howard’s pioneered success in Long Beach, the West Los Angeles Experience Center is the 15th store to open under its iconic, 76-year-old brand. For West Los Angeles area customers between June 2-5, Howard’s grand opening is offering special pricing, free basic installation of products and 0% interest financing up to 24 months. Delivery is always free.

“Our new West Hollywood location is situated in an exciting retail and lifestyle corridor of the city and in a mixed-use complex. We invite customers from all walks of life to stop in and familiarize themselves with leading-edge product innovations, room exhibits and thrilling technology, while enjoying unparalleled levels of customer service,” said John Riddle, president and CEO of Howard’s since 2019.

Howard’s merges customer experience with the testing of smart appliances through connectivity and the Internet of Things, the biggest change in the appliance industry over the last 30 years, Riddle said. Howard’s is not your typical large appliance store — it’s one of the oldest employee-owned and operated companies in California.

“Home improvement and appliance stores lack capabilities for customers to play and test machines while researching and purchasing new home appliances. Our employees are trained to help you discover the latest technologies and redefine that experience. In our live showrooms, you can see how one washer machine handles clothing over another, or which oven cooks pizza better to your liking, and so much more. Our technology is cutting edge and disruptive,” said Riddle.

West Hollywood’s experience center applies Howard’s Revolutionary Appliance Retail Experience (RARE) that allows customers to enjoy a comfortable, attractive space, and encourages a straightforward, friction-free experience with as much or as little sales interaction as customers desire. 

To facilitate RARE, Howard’s has researched and implemented innovative in-store digital technologies that give customers new and creative ways to make purchasing decisions at its superior brick-and-mortar facilities in Southern California.

“Major appliance purchases are like cars. Often times that salesperson will talk you out of the car you came to the lot to purchase. We’ve observed that same technique in the appliance industry, and we set out to change that with RARE by educating, training and coaching employees to listen and embrace the reason you came to our store,” Riddle said.

Since Riddle, a longtime appliance industry expert, joined the board of directors of Howard’s in 2018, he has set out to position Howard’s for growth and expansion through the onset of RARE.

“When you look at purchasing decisions, our engagement process is what sets us apart. Since the pandemic, multigenerational families have been nested together, benefited from emerging and disruptive home technologies and now have time to explore and test those luxurious appliances. We’ve seen a lot of retailers are doing a high percentage of online sales — not because they have a good website — because their process of brick and mortar is poorly done. We want our customers to touch, feel, sense and play with those big ticket items,” Riddle said.

The opening of the West Los Angeles Experience Center is part of an aggressive and strategic expansion effort to reach California markets not yet served by Howard’s. This year, the company is opening an additional five new experience centers in Huntington Beach, Tustin, Agoura Hills, Murietta and Vista, according to a press release. 

Current locations are open in Los Angeles, Orange, San Bernardino and Riverside counties. To learn more about Howard’s or search inventory online, visit www.howards.com.

Related Posts

California Governor Declares State of Emergency Amid Bird Flu Outbreak in Dairy Cattle

December 18, 2024

December 18, 2024

Governor Newsom’s Action Expands the State’s Response to the H5N1 Virus Governor Gavin Newsom declared a State of Emergency today...

Krispy Kreme and Lodge Bread Unite for Limited-Edition Hanukkah Sufganiyot

December 18, 2024

December 18, 2024

Only for a Limited Time and in Limited Quantities for This Special Collaboration Krispy Kreme and Los Angeles-based bakery Lodge...

Explore Eastern Mediterranean Flavors: Zaytinya by José Andrés Now Open in Culver City

December 18, 2024

December 18, 2024

Discover Mezze With a California Twist and Rooftop Bar with Tacos Butterfly  Renowned chef José Andrés has brought his celebrated...

Fia Restaurant Honors Veterans with a Special Thanksgiving Lunch in Santa Monica

December 18, 2024

December 18, 2024

Chef Scott Erickson, a Former U.S. Marine, Leads Fia’s Efforts to Give Back This Thanksgiving, Fia Restaurant extended its commitment...

Celebrate Hanukkah with Authors Paul Small and Josh Freeman at Diesel, A Bookstore

December 18, 2024

December 18, 2024

Interactive Event Explores the Deeper Meaning of Hanukkah With Art and Music On Saturday, Dec. 28, at 2:00 p.m., authors...

(Video) The Watermark at Beverly Hills Offers Boutique-Style Living for Seniors

December 17, 2024

December 17, 2024

For More Info, Go To Watermarkcommunities.com For More Info, Go To https://t.co/1KMXcau57L pic.twitter.com/GD2Cu380SJ — CCNewsLA (@CCWNNews) December 18, 2024

Oscar Race Heats Up: 97th Academy Awards Shortlists Revealed by The Academy

December 17, 2024

December 17, 2024

Documentaries, International Films, Blockbusters In 10 Competitive Categories The Academy of Motion Picture Arts and Sciences has announced the shortlists...

Best Christmas Dinners To Go and Very Special Christmas Treats for Your Holiday Celebration

December 17, 2024

December 17, 2024

Where to Order Some of the Most Delicious and Special Treats for Next Week Christmas is approaching soon and just...

(Video) The Willows: 30 Years Going Strong

December 16, 2024

December 16, 2024

Founded in 1994, The Willows Community School, located in Culver City, California, is a Developmental Kindergarten through 8th grade non-profit, co-educational independent school...

Jamie Foxx Injured in Beverly Hills Restaurant Altercation at His Birthday Dinner

December 16, 2024

December 16, 2024

Beverly Hills Police Investigate Battery Incident at Mr. Chow  The Beverly Hills Police Department (BHPD) is investigating an altercation at...

LAPD Confirms Hannah Kobayashi Found Safe After Voluntary Border Crossing

December 16, 2024

December 16, 2024

Customs Officials Report 30-Year-Old in Good Health; Case Closed The Los Angeles Police Department (LAPD) confirmed on Sunday that Hannah...

Los Angeles County Launches Program to Cancel $500 Million in Medical Debt

December 16, 2024

December 16, 2024

Initiative Targets Low-Income Residents with $2 Billion Debt Relief Goal The Los Angeles County Department of Public Health has launched...

41-Year-Old Piano Teacher Arrested for Alleged Child Sexual Assault in Beverly Hills

December 16, 2024

December 16, 2024

Authorities Urge Other Potential Victims To Come Forward as Investigation Continues A 41-year-old piano teacher was arrested earlier this month...

(Video) Discover Seaside Fun With Pacific Park’s Amusement Rides and Games

December 15, 2024

December 15, 2024

For Tickets and More Info, Go To Pacpark.com For Tickets and More Info, Go To https://t.co/HneRcysYh5 pic.twitter.com/3Kh5HoDLDj — CCNewsLA (@CCWNNews)...

Alexander Brothers, Luxury Real Estate Moguls, Arrested on Sex Trafficking and Assault Charges

December 15, 2024

December 15, 2024

The FBI Asks For Public Assistance and Victims or Witnesses to Come Forward Tal and Oren Alexander, prominent luxury real...