May 29, 2024 #1 Local News, Information and Event Source for the Century City/Westwood areas.

Neon Origami Art Installations Pop-Up on Rodeo Drive By French Artist Mr. Brainwash

Mr. Brainwash Designed Animal Origami Sculptures To Give Art To The Public 

Famed French street artist Mr. Brainwash – born Thierry Guetta – has installed a new grand-scale sculptural installation in Beverly Hills titled “Imagiro.”

Organized with the Rodeo Drive Committee, Mr. Brainwash designed nine metal origami sculptures in bright neon shades of green, blue, red, pink, orange, and yellow of various animals, such as rabbits, bears, elephants, dogs, birds, and more.

“With the unique sculptures of “Imagiro” on Rodeo Drive, we are shown that even the delicate nature of origami can be captured in time,” said Mr. Brainwash. The statues will line the sidewalks of the iconic drive until September 25, offering pedestrians an art show free of charge. 

City officials view the exhibition as a natural complement to Rodeo Drive’s status as a popular attraction. Mayor of Beverly Hills Julian Gold has stated that the artist’s”sculptures inspire creativity and are the perfect addition to a street that is already synonymous with iconic fashion, art, and culture.

Rodeo Drive Executive Committee member Kathy Gohari stated, “Art and fashion are inextricably linked, and “Imagiro”’s universal, visual appeal will engage visitors and residents of all ages.”

With the art show, Mr. Brainwash aimed to recreate his childhood feeling of making origami in a way that felt ‘expressive’ and ‘timeless.’ “Transforming something as small and fragile as paper into a giant creation in our world is a way of showing how you can do anything and make your dreams a reality,” remarked the artist. 

The show follows Mr. Brainwash’s previous Rodeo Drive exhibition, a red sculpture installation entitled “Life Is Beautiful” (2019). Other art pieces permanently displayed along the drive’s sidewalk include Robert Graham’s aluminum-block “Torso” (2003) and Tony Smith’s three-dimensional rhomboid “New Piece” (1966). 

Mr. Brainwash’s is located at 455 N Beverly Drive and is open to visitors from 1:00 p.m. to 6:00 p.m. from Wednesday through Saturday, opening at 11:00 a.m. on Sunday.

in Art, News
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