With the state mired in drought, a public-awareness campaign was unveiled today that will feature digital billboard displays across Southern California sharing conservation tips.
The billboards will feature a character dubbed “@Lawn_Dude,” a grassy figure with his own Twitter account that will also be used to spread conservation messages and encourage people to reduce the amount of water they use on landscaping.
“During this time of unprecedented drought, we appreciate creative partnerships, like the one announced today, that utilize interesting and unique ways to spread the word about the importance of conserving water,” said Fran Spivy-Weber, vice chair of the state Water Resources Control Board.
The board enacted mandatory water conservation measures this week, banning excessive watering of lawns, hosing of sidewalks and using fountains without recycled water.
Clear Channel Outdoor is donating space on 25 digital billboards across Southern California to display the conservation messages, which feature Lawn Dude spouting messages such as “I only drink two days a week” and “Don’t hose me, man.”
“It is important that each and every Californians do their part to save water and limit outdoor watering,” Los Angeles City Councilman Felipe Fuentes said. “We’ve made great progress over the years here in Southern California and Los Angeles, but there is much more to be done.”
