May 22, 2024 #1 Local News, Information and Event Source for the Century City/Westwood areas.

Retail and Residential Development of Luxury Century Plaza Moves Forward

Reuben Brothers Invest 2.5 Billion Into Future Century City Hotspot

Billionaire businessmen David and Simon Reuben have moved forward with the $2.5 billion Century Plaza Development at 115 Park Circle and 211 Elm Court in the brothers’ bid to “reshape the landscape of urban luxury living on the West Coast,” according to a representative.

The complex will host high-end residency buildings, coupled with The Shops at Century Plaza, a modern retail and dining space, as well as The Gardens of Century Plaza, a manicured pedestrian promenade. The Reuben Brothers have collaborated with Next Century Partners, alongside the Agency Development Group, for an elaborate, comprehensive marketing campaign to promote the development, slated to begin in the fall. 

“We have brought together a dynamic team to realize the full potential of Century Plaza,” remarked David Reuben, Jr, on behalf of the Reuben Brothers. “Destined to become the West Coast’s most pivotal urban development, Century Plaza represents the epitome of luxury, culture, and connectivity while uniquely redefining the notion of home in the heart of LA.” 

Positioned at the “epicenter of LA’s arts, entertainment, and cultural core” along the Avenue of Stars in Century City, the complex will include a remodeled Fairmont Century Plaza hotel, a 44-story residential building, and a 100,000 square foot shopping and dining complex alongside lush gardens – featuring a Jaume Plensa sculpture – will be incorporated into the development, spearheaded by Michael Rosenfield of  Next Century Partners and Woodridge Capital Partners and supported by Pei Cobb Freed & Partners, Marmol Radziner, and Gensler.

“I am incredibly enthusiastic about this strategic partnership with Reuben Brothers, The Agency, and Savills,” Rosenfeld stated.  “Together, we’re forging a transformative way of living in Los Angeles—one that seamlessly blends unmatched luxury, innovative design, and a dynamic sense of community within a  highly walkable environment.”

The residential complex will be designed by Pei Cobb Freed & Partners, with interiors designed by Yabu Pushelberg. Luxury amenities include a children’s playroom, a dog park, a yoga garden, a swimming pool, and a business center.

The Reuben Brothers are known for their private equity and real estate investments, with a diverse portfolio in business, dining, sport, and hospitality. Next Century Partners are known for their resort, residential, and commercial developments. The Agency, a luxury real estate brokerage company, and Savills, a global real estate provider represent the Century Plaza project.

Related Posts

UC Workers’ Strike Intensifies Amid Unresolved Labor Disputes

May 22, 2024

May 22, 2024

University of California Refuses to Attempt to Resolve ULPs The California Public Employment Relations Board (PERB) has urged the University...

LAPD, DEA, and Postal Service to Investigate Actor Matthew Perry’s Death

May 22, 2024

May 22, 2024

Authorities to Probe How Perry Obtained Ketamine Found in His System. The Los Angeles Police Department (LAPD) has launched an...

Venice Canal Attack Victim’s Condition Takes a Tragic Turn

May 22, 2024

May 22, 2024

CD 11 City Councilmember Traci Park Releases Statement The devastating news that one of the two women who were brutally...

City Files Lawsuit Against Motel Owners For Allegedly Allowing Drug Activity

May 22, 2024

May 22, 2024

A Court Order Could Close the Motel for One Year and Require Changes to Management By Zach Armstrong A lawsuit has...

(Video) 2024 Take Action Campaign Happening Now

May 21, 2024

May 21, 2024

More Information at takeactionla.com @centurycitywestwoodnews Take Action Campaign is happening now throughout LA County #mentalhealth #losangeles #fyp #california #wellbeing #health...

Father-Son Duo RSG Janitorial Services Finds Joy In Serving Customers

May 21, 2024

May 21, 2024

Finding handymen and janitorial services can be a hard pick. RSG Janitorial Services, based in Los Angeles, offers a mix...

LA Pride 2024 Announces George Takei, Cassandro, and Kristin Crowley as Grand Marshals

May 21, 2024

May 21, 2024

Celebrate “Power in Pride” with live broadcasts, a block party, and special events This year’s LA Pride Parade will celebrate...

Target Slashes Prices on 5,000 Everyday Items for Summer Savings

May 21, 2024

May 21, 2024

Consumers to Enjoy Reduced Prices on Essentials Starting Now Target Corporation announced on Monday it will lower the everyday regular...

Check Out Local Library Events and Weekly Reading Programs For This Week

May 21, 2024

May 21, 2024

Brentwood, Palisades, and West Los Angeles Libraries Are Ready for Summer As summer approaches, local libraries are gearing up for...

Los Angeles County Rent Relief Program Opens Second Round of Applications

May 20, 2024

May 20, 2024

Applications Accepted Until June 4, Funding and Support Have Been Increased  The Los Angeles County Rent Relief Program (LARRP) has...

Cynthia Erivo, Mickalene Thomas, and MUNA Honored at Star-Studded Event

May 20, 2024

May 20, 2024

Los Angeles LGBT Center Gala Raises $1.6M for LGBTQ+ Services The Los Angeles LGBT Center raised $1.6 million at its...

Detectives Seek Public’s Help to Locate Attilio Brillembourg, Stepfather of Greek Princess

May 20, 2024

May 20, 2024

Stepfather of Princess Tatiana of Greece is Missing in Malibu Detectives from the Los Angeles County Sheriff’s Department are seeking...

Hepatitis A Case Reported in Beverly Hills Whole Foods Employee

May 19, 2024

May 19, 2024

Health Officials Advise Vaccination for Seafood Customers  The Los Angeles County Department of Public Health is investigating a hepatitis A...

Assault Suspect Arrested After High-Speed, Wrong Way Chase on 405 Freeway

May 19, 2024

May 19, 2024

Erratic Driver Rams Police Car, Causes Multiple Collisions During Pursuit An erratic driver suspected of assault with a deadly weapon...