June 18, 2024 #1 Local News, Information and Event Source for the Century City/Westwood areas.

Social Media Restrictions On Cannabis-Related Accounts

Social media is one of the most important tools for marketers – no matter the space. But, with cannabis content being more strictly controlled than most other niches, it’s important to understand the dos and do nots…

Legal medicinal cannabis hit the streets over 20 years ago and recreational weed has been around for over close to a decade in certain jurisdictions. With these changes has come a new social acceptance of all things green and sticky-icky. 

But, when looking at the social media giants, cannabis culture is still suppressed in certain ways and is certainly scrutinized in a much heavier fashion than most of the other interests that concern society as a whole. The big guys (Facebook, Twitter, Instagram, and TikTok especially) have recently started to police their terms of conditions in a heavier-handed manner than what we have been used to seeing in recent times, going on what many are coining a “shadow banning spree”. 

This type of control can have an obvious (and often instantaneous) limiting effect on the ability of brands, content creators, and influencers to reach their target markets. Each platform has a different set of Community Guidelines that need to be adhered to if you want to guarantee no chance of the dreaded shadow ban, or even straight-out account deletion.

What is shadow-banning?

Shadow banning is when an account is restricted, or fully banned, without the owner of the account being notified. This can happen in the form of content not showing in hashtag searches, main feed posts being restricted from users, or even the whole profile essentially being taken down with the owner of the account being aware of the actions taken against them.

This is not to say that we don’t understand the reasoning behind these stricter control methods. For the most part, they have been put in place to reduce the rise of unlicenced marketplaces, but the AI controlling the bans cannot (or does not) separate fully legal businesses or brands from the dodgy ones. 

What steps can be taken to reduce the risk of accounts being banned?

  • The wording used is super important – Using certain words and terms, such as “cannabis”, “ THC”, “weed”, and “marijuana seeds” among a whole list of other everyday terms for cannabis can result in the post being flagged and removed,  followed up by a possible instaban. This is true for both post comments and hashtags. Cannabis accounts skirt these rules by changing the spelling of weel known terms, resulting in the adoption of words such as “ouid” or “w33d” to help promote a page or account. 
  • Avoid using pictures of cannabis plants, flowers, and products – No matter if these products are being consumed, and the product is being promoted for the medicinal market. Many users now substitute the product for other well-known items, such as using a twizzler stick in place of a rolled joint. 
  • Use “safer” terms for your hashtags –  While you can change the spelling, as mentioned above, you can also adopt safer terms to increase the chances of hits from target users while lowering any odds of the AI flagging the content. Commonly used hashtags include #organic, #harvest, #medicated, #420life, #420communtiy, #sativa, #indica, and #homegrown. 
  • Focus on educating your audience rather than selling to them – Research shows social media platforms prefer educational accounts. Educating your target audience on the effects of all weed-related topics shows the platform that you are more than just a brand but also a teacher.

While there may be no clear method to totally foolproof your cannabis-related posts and social media accounts, by following these guidelines you will give yourself the best chance at dodging the bans. Good luck!

in News
Related Posts

Toddler Fatally Struck by Relative’s RV at Dockweiler State Beach

June 17, 2024

June 17, 2024

2-Year-Old Child Lancaster Identified as Victim in Tragic Accident A toddler died Saturday after being struck by a relative who...

Texas Man Sentenced to 33 Months for Threatening U.S. Rep. Maxine Waters

June 17, 2024

June 17, 2024

Gaherty Targeted the Congresswoman With Racist and Violent Threats  A Texas man was sentenced to 33 months in federal prison...

LAUSD Considers Cell Phone Ban for Students During School Day

June 17, 2024

June 17, 2024

Some Parents Object Citing Safety Issues During a Crisis The Los Angeles Unified School District is considering a policy that...

Brentwood Beat: Giving Some Brentwood Thanks on the Fourth of July

June 17, 2024

June 17, 2024

As July 4th approaches, we should be thankful to live in America.   Sure, our country has its issues, but immigrants...

West Hollywood Resident Robbed at Gunpoint Near Sheriff’s Station After Pride

June 16, 2024

June 16, 2024

Victim Recounts Harrowing Early Morning Encounter in Rainbow District A West Hollywood resident and his friends were heading home in...

Michelin-Starred Chef James Kent Passes Away, Saga Hospitality Group Announces

June 16, 2024

June 16, 2024

Chef Kent Is Remembered for His Culinary Excellence and Charity Work The Saga Hospitality Group announced the death of Michelin-starred...

Film Review: Longlegs

June 16, 2024

June 16, 2024

LONGLEGS is pure poetic eldritch terror. From the very beginning, director Osgood Perkins uses the actors’ performances, cinematography, and even...

Two Men Arrested After Injuring Elderly Woman in Road Rage Incident at LAX

June 16, 2024

June 16, 2024

Violent Altercation Hospitalized Elderly Passenger  Los Angeles Police Department detectives from the Pacific-LAX Division have arrested two men involved in...

Judge Rules in Favor of Tenants in Historic West Los Angeles Eviction Case

June 16, 2024

June 16, 2024

Landlord’s Eviction Plan Under Ellis Act Rejected, Tenants Can Stay After a lengthy legal battle that spanned over a year,...

Marina del Rey Sportfishing: A Great Day on the Water

June 14, 2024

June 14, 2024

Fishing is a pastime like no other. You can experience the nostalgia of that pastime in real time at Marina...

Culver City Police Collaborate with VA and LASD to Aid Unhoused Veteran

June 14, 2024

June 14, 2024

Joint Efforts Lead to Successful Assistance for a Veteran in Need The Culver City Police Mental Evaluation Team collaborated with...

University of Miami President to Replace Gene Block Amid Controversy

June 14, 2024

June 14, 2024

Julio Frenk Named New UCLA Chancellor at UC Regents Meeting The search for a new chancellor at UCLA is over....

West Hollywood Kicks Off WeHo Pride Arts Festival This Weekend

June 14, 2024

June 14, 2024

Celebration Features Diverse LGBTQ+ Events From June 14-16 Each year, the City of West Hollywood celebrates the artistic contributions of...

30th Anniversary of Nicole Brown Simpson and Ron Goldman Murders Commemorated with Virtual Vigil

June 13, 2024

June 13, 2024

Family Honors Nicole Brown Simpson and Ron Goldman in Virtual Candlelight Vigil This week marks the 30th anniversary of the...

Los Angeles County Launches Historic LGBTQ+ Commission with Inaugural Meeting

June 12, 2024

June 12, 2024

Supervisor Hilda Solis Leads Ceremony Marking Milestone for LGBTQ+ Advocacy Los Angeles County Supervisors convened Tuesday to inaugurate the county’s...