Beverly Hills is 100 years old. To celebrate, five Beverly Hills hotels are offering sweet experiences in one of their respective suites, each recognizing the City’s connection to Tinsel town and pop culture.
The Beverly Hills Conference & Visitors Bureau (BHCVB) announced March 11 the launch of Suite 100. A hospitality promotion two years in the making, the five participating hotels redecorated a suite at its respective location to take guests back in time, showcasing an element of Beverly Hills’ glamour, lifestyle, and Hollywood connection.
Each hotel spent $50,000 or more on renovating a suite within their respective properties to participate in Suite 100, creating an interior décor consistent with a specific theme, be it the Golden Age of cinema, film noir, and fashion trends inspired by forward-thinking pop culture.
The participating hotels include The Beverly Hills Hotel & Bungalows, Montage Beverly Hills, The Beverly Hilton, L’Ermitage Beverly Hills, and The Peninsula Beverly Hills.
Themed suites will be available now through the end of the year, with room rates starting at $1,914 per night. The room rate is an ode to 1914, the year of Beverly Hills’ founding as a city.
“Travelers can go anywhere in the world to experience luxury service and amenities, but as a result of Suite 100 and the commitment of five of our most luxurious hotels, only in Beverly Hills in 2014 can they travel back in time to experience the luxury of an earlier era,” BHCVB executive director Julie Wagner stated.
Over at the Montage Beverly Hills, interior designer Nina Petronzio created a suite theme of “Forties Film Noir,” which, according to the BHCVB, “captures the sultry sophistication and mystique of Film Noir that was epitomized in the 1940s by jaded detectives, femme fatales and smoky jazz clubs.
Meanwhile, the suite theme at the Beverly Hills Hotel & Bungalows is “The Golden Age Inspired by Marilyn Monroe.” The hotel created a suite to capture the “glamorous lifestyle” of Marilyn Monroe, who was a regular guest.
Keeping up with a “glamour” theme is the Beverly Hilton, which is recognizing the era of Audrey Hepburn and Alfred Hitchcock with “Stylish, Sophisticated Sixties: A Re-Imagined Revolution.”
“This suite epitomizes the sophisticated yet rebellious attitude of the 1960s, when The Beverly Hilton embodied the era’s glamour,” the BHCVG stated of the Beverly Hills Hotel suite designed by Tom Ford Design.
L’Ermitage Beverly Hills focuses its suite on fashion, art, and the 1970s with “The Era of Studio 54 – Fashion & Art Collide.”
“Interior designer Ken Fulk brings guests of L’Ermitage Beverly Hills back to that alluring era at Suite 100: a space re-imagined as legendary fashion icon Halston’s ultimate pied-a-terre,” BHCVG described.
Finally, The Peninsula Beverly Hills presents “The Birth of Modern Luxury,” which is themed after today’s Hollywood celebrity, red carpet, and VIP culture.
For greater detail of the five suites and their respective themes, visit the Suite 100 website. Reservation and room rate information is also available at the website.
