April 1, 2025 #1 Local News, Information and Event Source for the Century City/Westwood areas.

Surfrider Foundation Announces “Long Live the Beach” Campaign

The Surfrider Foundation today announced the launch of a nationwide “Long Live the Beach” campaign in conjunction with International Coastal Cleanup Day on Saturday.

“‘Long Live The Beach’ is a rallying call to protect our ocean, waves and beaches for today, tomorrow and the future,” said Chad Nelsen, CEO of the Surfrider Foundation, which was founded in Malibu in 1984.

“The campaign celebrates the protection and enjoyment of our coast and ocean, gives a salute to those who are making a difference every day, and encourages every one of us who love the beach to get involved and make a difference,” he said.

The nonprofit foundation is hoping that International Coastal Cleanup Day brings out thousands of coastal “defenders” nationwide.

In 2015, more than a half-million volunteers came together for the one- day event to pick up more than 16 million pounds of trash over 12,000 miles of coastlines.

One of the clean-ups will be in Santa Monica, where Surfrider will partner with Parley for the Oceans. Plastics collected will be upcycled by Parley to create new products.

According to the Surfrider Foundation, plastic pollution and marine debris is a global crisis, with recent studies estimating that there will be more plastic in the ocean than fish by 2050.

“We sometimes assume our oceans are pristine, healthy and accessible and they’ll just stay that way,” said big wave surfer and Surfrider ambassador Greg Long. “Our beaches face very real threats and the more people who are aware of the problem can be part of the solution. Together, we can help to ensure that the ocean and beaches we love will be protected, preserved and respected for generations to come.”

To learn more about Long Live The Beach and how to help protect the coastline, visit Surfrider.org/long-live.

 

happy couple on the beach

Related Posts

Mid-City Freeway Death Under Investigation After Caltrans Workers Find Blanket-Covered Body

April 1, 2025

April 1, 2025

Woman Discovered on 10 Freeway Shoulder Identified; CHP Launches Probe Caltrans workers discovered a woman’s dead body around 9:00 a.m....

Community Support Saves Beloved West Hollywood Café from Closure

March 31, 2025

March 31, 2025

Packed Tables and Emotional Messages Helped Keep the Doors Open Le Petit Four, the popular Sunset Boulevard café known for...

Egg Beaters Recalled Over Possible Chemical Contamination

March 31, 2025

March 31, 2025

Massive Liquid Egg Recall Includes California Shipments Cargill Kitchen Solutions is recalling approximately 212,268 pounds of liquid egg products after...

Los Angeles County’s Measure A Raises Sales Tax On April 1, And It’s No Joke

March 31, 2025

March 31, 2025

Santa Monica, West Hollywood, Culver City, and Malibu Will See Higher Increases Starting April 1, Los Angeles County residents will...

Robbery Boast on Instagram Helps Send Beverly Hills Heist Suspect to Prison

March 31, 2025

March 31, 2025

Flashy Post, Federal Time: Smash-and-Grab Mastermind Sentenced Ladell Tharpe, 39, received an 84-month sentence from U.S. District Judge George H....

Actress Kim Delaney Arrested After Domestic Dispute; Partner Also Charged

March 31, 2025

March 31, 2025

Marina del Rey Police Arrest “NYPD Blue” Actress After Alleged Altercation Actress Kim Delaney, known for her Emmy-winning role on...

Union Workers at UCLA to Strike April 1 Over Staffing Shortages, Labor Disputes

March 31, 2025

March 31, 2025

Healthcare and Research Staff at UC to Strike, Alleging Unfair Labor Practices More than 20,000 healthcare, research, and technical professionals...

School of Rock Students Shine in Winter Performance Despite Widespread Fires

March 31, 2025

March 31, 2025

Summer Camp Registration Opens Now By Susan Payne Wildfire devastation wreaked havoc in areas of Los Angeles this January with...

Full House Creator’s Cielo Drive Estate Returns With Massive Price Drop

March 30, 2025

March 30, 2025

Franklin’s Mansion, Once the Site of the MansonTragedy, Back on Market Full House creator Jeff Franklin is returning to the...

Santa Monica, Beverly Hills See Real Estate Shifts After L.A. Wildfires

March 30, 2025

March 30, 2025

Beverly Hills and Brentwood Listings Triple in Wake of January Fires Home sales and listings have shifted dramatically across Westside...

Deputies Open Fire on Suspect in West Hollywood, Triggering Street Closures

March 30, 2025

March 30, 2025

Suspect Shot by LASD in West Hollywood Domestic Violence Response Authorities are investigating a shooting that occurred Saturday evening in...

West Hollywood Resident Returns, Vandalizes Property, 30 Minutes After Eviction

March 30, 2025

March 30, 2025

“Neighbor From Hell” Tried to Re-Enter His Apartment and Damaged Property Valentino Lopez, a 41 year old, male Hispanic, was...

New Deadline, More Access: LA County Debris Program Expands Scope, Extends Signup

March 30, 2025

March 30, 2025

Officials Broaden Scope to Help More Residents, Encourage Early Submission Los Angeles County officials have announced that FEMA has agreed...

Judge to L.A. Leaders: ‘I Am Your Worst Nightmare’ in Scathing Homeless Spending Rebuke

March 28, 2025

March 28, 2025

Carter Warns of Court Intervention if City and County Fail to Fix Broken Systems U.S. District Judge David O. Carter,...

Expect Delays: LADWP Launches Repaving Project on North La Cienega

March 28, 2025

March 28, 2025

Santa Monica and La Cienega Among Areas Affected by LADWP Road Work City officials announced this week that the Los...