August 17, 2025 #1 Local News, Information and Event Source for the Century City/Westwood areas.

“The Most Interesting Man in the World” faces unpaid commissions lawsuit

Jonathan Goldsmith.
Jonathan Goldsmith.

The actor dubbed “The Most Interesting Man in the World” in the Dos Equis beer commercial is being called “The Least Honorable Man in the Entertainment Business” in a lawsuit filed Friday by a talent management agency that alleges he owes them commissions.

Gold Levin Talent filed the lawsuit in Los Angeles Superior Court against Jonathan Goldsmith, noting that the defendant was relatively unknown until the beer ad turned out to be “the role of a lifetime” for him.

The suit maintains Gold Levin is entitled to 10 percent of the nearly $2 million Goldsmith will earn in 2015-16.

A representative for Goldsmith could not be immediately reached.

Goldsmith hired Gold Levin in 2002 to manage his career in the entertainment industry in exchange for his agreement to pay a percentage of his earnings from his television, film and other entertainment industry engagements, according to the lawsuit.

The suit states that Goldsmith paid commissions to Gold Levin from 2006- 09, but stopped doing so last November, contending that the plaintiffs “had earned enough.”

“Apparently Goldsmith’s preference for Dos Equis intoxicated him into believing that he could ignore his promises and obligations,” the suit states. “As it now turns out, had Goldsmith landed a role that more accurately portrayed his true character, he would have landed the role of ‘The Least Honorable Man in the Entertainment Business.”

 

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