thinkLA is excited to host their 63rd Annual Toys for Tots Holiday Party presented by Specific Media . The Holiday Cocktail party event will be held on Wednesday, December 8th, 2010 at the Cabana Club in Hollywood. More than 600 members of the advertising, media and marketing communities are expected to be in attendance.
In 1947, the “Toys for Tots†idea was conceived in Los Angeles by Major Bill Hendricks, USMCR. The Advertising Club of Los Angeles, now known as thinkLA, was the first organization to adopt it on a large scale. Since then, our Holiday Party has become a long-standing tradition. thinkLA, in conjunction with the United States Marine Corps Reserve, makes a difference every year, being the second largest toy-collecting drive in Southern California. The Los Angeles Advertising Community has been collecting toys for the Toys for Tots foundation for over 60 years. Last year the organization collected over 7,000 toys.
thinkLA and the Holiday Party Specific Media are excited to keep this tradition going. Festivities will include a Toy Collection, “Holiday Flare Costume Competition†, Marine Corps Color Guard presentation and a photo experience. Additional event sponsors include – LinkedIn Media, Undertone Networks, Screenvision, and TidalTV.
The goal for this year’s event is to increase the number of toys collected from the Los Angeles Advertising industry. To help encourage additional toy collection this year thinkLA in conjunction with their Toy Drop Sponsor Undertone Networks have created a competition. thinkLA member Agencies or media companies have signed up to host toy bins at their offices, for the company that collects the most of amount of toys will be hosted to lunch for their employees courtesy of Fat Burger, as they have recently launched their first Food Truck. A collaboration of support throughout the Los Angeles Advertising community, thinkLA, it’s members and sponsors hope to collect 10,000 toys this year.
About thinkLA:
Formed in July 2006 by the merger of the Los Angeles Advertising Agencies Association, Los Angeles Ad Club and the Magazine Representatives Association – thinkLA is a non-profit 501(c)(6) trade association dedicated to promoting Los Angeles as a world center of creative thinking and innovation in marketing and media.
thinkLA’s membership includes professionals and companies in the media arts industry communicating with consumers and motivating them to purchase via creative messages. Members work at diverse companies including advertisers; print, broadcast and online media; entertainment and production companies; advertising and marketing agencies; and the industry suppliers. Through advocacy, education, networking and outreach, thinkLA aims to be a leader in bringing new business to the region and expanding existing businesses.
For more information: http://www.thinkla.org
