September 27, 2021 #1 Local News, Information and Event Source for the Century City/Westwood areas.

UCLA Athletics Introduces “Westwood Ascent” Branding Program

UCLA last week announced “Westwood Ascent” a comprehensive Name, Image and Likeness (NIL) program designed to support the school’s student-athletes to build their personal brand and maximize their NIL opportunities.

According to UCLA Athletics, Westwood Ascent focuses on three pillars – Education, Brand-Building and Monitoring and Disclosure, which is required for NIL activities.

Martin Jarmond, the Alice and Nahum Family Director of Athletics at UCLA, said, “We enthusiastically embrace Name, Image and Likeness. With the launch of Westwood Ascent, we’re well-positioned to be a leader in providing our student-athletes the tools to maximize their NIL opportunities in Los Angeles and beyond. The future is here.”

In addition, UCLA Athletics has partnered with the UCLA Anderson School of Management (Anderson) and the Center for Media, Entertainment & Sports (MEMES) on a series of summer workshops available to all UCLA student-athletes. The workshops, which began in July, highlight areas of NIL importance, including personal finance, brand-building, business law, contracts and ethics.

“UCLA’s student-athletes consistently show leadership and drive on and off the field of play, bringing pride and joy to the Bruin community,” said Jay Tucker, Executive Director, Center for MEMES. “The Anderson School is thrilled to be helping our elite student-athletes better understand all aspects of the business of their name, imagine and likeness.”

UCLA Athletics has also partnered with INFLCR and COMPASS (CLC + Game Plan) to provide additional education, brand-building and disclosure support for all student-athletes.

Through INFLCR, all UCLA student-athletes will have access to industry-leading brand-building technology that delivers internal media and national photography to personalized galleries for each of their athletes, coaches and other brand ambassadors. Student-athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app and can then share the content to their personal social media accounts to help build their brand. INFLCR also provides audience engagement measurement and analytics.

The COMPASS platform provides a partnership with CLC, the leading collegiate brand licensing company, and Game Plan, the premier provider of student-athlete education and training. COMPASS delivers a fully-integrated disclosure, monitoring and education platform that allows UCLA, its student-athletes and all stakeholders to effectively manage the complex name, image and likeness landscape.

in News
Related Posts

UCLA Helps Kick off New School Year With Block Party in Westwood

September 23, 2021

September 23, 2021

The annual event brings students into the neighboring village, forging a connection that lasts throughout their time as Bruins By...

Pair Charged With Hate Crime For Attack Outside Beverly Grove Sushi Restaurant

September 21, 2021

September 21, 2021

Two men were charged today for an assault outside a sushi restaurant earlier this year By Chad Winthrop Two men...

UCLA Receives $13 Million Contract to Expand COVID-19 Testing

September 20, 2021

September 20, 2021

SwabSeq kits are already available in vending machines for free self-testing by campus community By Elaine Schmidt/UCLA Newsroom A new...

Is Cash Coming Back for the Big Blue Bus?

September 17, 2021

September 17, 2021

Santa Monica City Council discusses possibility of restoring cash service for buses  By Dolores Quintana Santa Monica lawmakers recently discussed...

UCLA Study Suggests Nearly Half of LGBT Renters Behind on Rent Fear Eviction Within 2 Months

September 17, 2021

September 17, 2021

UCLA study sheds light on concerning issue  By Susan Payne According to a recent UCLA study, nearly half of the...

Suspects Sought for Targeting Elderly Women in Jewelry Thefts

September 16, 2021

September 16, 2021

Police searching for two suspects wanted in connection to series of grand thefts  By Chad Winthrop Police are searching for...

Veteran Killed in Stabbing at Encampment Alongside West Los Angeles VA

September 15, 2021

September 15, 2021

Wednesday morning incident under investigation    By Sam Catanzaro A homicide investigation is underway following a stabbing at a homeless encampment...

Beverly Grove Man Pleads Guilty to Fraudulently Obtaining and Gambling Away $9M in COVID-Relief Loans, Some of Which Was Gambled Away

September 14, 2021

September 14, 2021

Andrew Marnell pleads guilty to one count of bank fraud  By Chad Winthrop A West Los Angeles man pleaded guilty...

Vaccine and Mask Mandates for Santa Monica College In-Person Classes this Fall

September 14, 2021

September 14, 2021

As Santa Monica College returns for the fall semester new protocols are in place, learn about campus capacity, vaccine and...

UCLA Ranked No. 1 Public University for Fifth Straight Year

September 13, 2021

September 13, 2021

U.S. News & World Report releases annual rankings By Chad Winthrop UCLA has again been named the nation’s top public...

Auditions Open for HVS Conservatory’s Inaugural Vocal Program

September 5, 2021

September 5, 2021

Hollywood Vocal Studios and Adreana Gonzalez are proud to announce the founding of Hollywood Vocal Studios (HVS) Conservatory—a post-secondary school...

West L.A. Man Sentenced to Federal Prison for Running Massive Telemarketing Scheme that Targeted Charities

September 3, 2021

September 3, 2021

A West Los Angeles man was sentenced last week to 48 months in federal prison – plus an additional 28...

Police Seek Man Wanted for Sexually Assaulting Sleeping UCLA Student

September 2, 2021

September 2, 2021

Police are searching for a man wanted for sexually assaulting a female UCLA student while she slept. According to the...

Hiker Recused in Bel Air

August 27, 2021

August 27, 2021

A hiker in distress was airlifted from a trail in Bel Air this week. According to the Los Angeles Fire...