April 24, 2025 #1 Local News, Information and Event Source for the Century City/Westwood areas.

ValleyCrest: Keeping Century City Pristine

Tom Cutrono, Business Development at ValleyCrest (Courtesy Photo)
Tom Cutrono, Business Development at ValleyCrest (Courtesy Photo)

The aesthetic of Century City never fails to coincide with the tiny but mighty community’s business-centered, high-class standards: the streets are clean, the grass is green, and the buildings are well maintained. Ever wondered about the amount of effort that must go into upholding such an image?

For an astonishing 80 percent of Century City’s buildings and public areas, ValleyCrest, a 65-year-old landscape development company, can be held responsible. Tom Cutrono of ValleyCrest further delved into the work his company performs as well as the amount of labor necessary to upkeep the landscape quality.

“ValleyCrest is responsible for maintenance and operation in and around Century City,” Cutrono said. “We maintain and care for the central medians on Avenue of the Stars as well as the Fox Plaza, Century Plaza Towers, and the InterContinental Hotel, which are our larger projects.”

Seeing as ValleyCrest oversees structures on all of Century City’s major streets, including Century Park East and Century Park West, Cutrono elaborated on the team that strives to keep Century City visually appealing and optimally functioning.

“We have a team of about four to seven people who are in charge of daily care of the facilities,” Cutrono said. “They’re out there mowing, weeding, and taking care of the irrigation systems as well. There’s a lot of irrigation technology that we use.”

Recently, ValleyCrest undertook water-sensible planning at the InterContinental, as well as on Avenue of the Stars, with the goal of more efficient irrigation in mind.

“We installed solar smart controllers and water-sensible plants like yuccas,” Cutrono said. “We have an irrigation technician who is heavily involved with this work.”

Cutrono also explained some of the differing standards of the prominent buildings that ValleyCrest helps maintain.

“At Fox Plaza, we have a team out there three or four days a week,” Cutrono said. “They have very, very strict maintenance specifications and standards. You cannot have one leaf out of place; a lot of detailing and mowing goes into this maintenance.”

Likewise, Century Plaza Towers requires the same team of landscape maintenance workers to be present “all day, every day,” as there is a “debris component that ValleyCrest must abide by.” The team makes sure that all trash and other debris are rid of on a daily basis.

Such high standards, however, align perfectly with the objective of ValleyCrest’s services.

“Century City has the type of clientele that our company likes to partner with,” Cutrono said. “We are basically looking to service clients that put landscaping as one of their primary benefits to their tenants and their visitors. We like to work with partners who recognize value in landscape.”

As a result of matching values, Cutrono and ValleyCrest first started becoming involved with the Century City Chamber of Commerce about 20 years ago.

“We wanted to get more involved with the community and build business on the Westside,” Cutrono said.

From providing centerpieces for events to volunteering at golf tournaments to sponsoring art exhibits, Cutrono said that ValleyCrest has enjoyed helping the Chamber in different events, which is telling of the symbiotic relationship that the city and the landscape servicing company share.

Birthed in 1949, ValleyCrest is known as an experienced landscape partner that designs, builds, maintains, and enhances the aesthetic of various settings, from corporate campuses to master-planned communities. It is one of the largest integrating landscape services in the nation, offering design, installation, maintenance, and tree growing and moving. ValleyCrest has embarked on over a hundred projects worldwide, from local landscaping in Century City to parks in the Middle East.

For more information, call 818.223.8500 or visit valleycrest.com.

Related Posts

Skip Traffic, Relax, Catch a Vibe: Midweek Sunset Party Lands on the Westside

April 23, 2025

April 23, 2025

DJ Jason Bentley, Mocktails, Games, Food Trucks, Light Up Fox Hills Commuters looking to escape rush hour gridlock on Thursday,...

Representative Brad Sherman in Person at CSUN Town Hall This Weekend

April 23, 2025

April 23, 2025

Constituents of California’s 32nd District Invited to an In-Person Q&A Session U.S. Rep. Brad Sherman will hold an in-person town...

(Video) A Myriad of Ways to Unlock Your Beauty Offered at Mirror Mirror Med Spa

April 23, 2025

April 23, 2025

For More Info, Go To Mirrormedspa.com For More Info, Go To https://t.co/1DP3ZKbfDt pic.twitter.com/OVvHuTjETC — CCNewsLA (@CCWNNews) April 23, 2025

New York Film Academy in Los Angeles Offers Summer Camps, Programs

April 22, 2025

April 22, 2025

New York Film Academy in Los Angeles is hosting several summer camps for teenagers and kids, providing practical training in...

Cinespia Returns to Hollywood Forever With Cult Classics and a David Lynch Tribute

April 22, 2025

April 22, 2025

Hollywood Forever Cemetery Becomes a Moviegoer’s Paradise Once Again Cinespia, Los Angeles’ beloved outdoor cinema series, will return to Hollywood...

Major I-405 Rehab Project Unveiled: Caltrans to Host Virtual Info Meeting

April 22, 2025

April 22, 2025

Sepulveda Pass Overhaul: New Pavement, Safer Roads, Better Commutes The California Department of Transportation (Caltrans) will hold a virtual informational...

San Fernando Valley Man Gets 5 Years for Beverly Hills Bank Fraud and Identity Theft

April 22, 2025

April 22, 2025

Federal Prison for ID Thief Who Raided Beverly Hills Mailboxes for Millions A North Hills man was sentenced Monday to...

Academy Announces Major Changes for 98th Oscars, Including AI Rules and New Casting Award

April 22, 2025

April 22, 2025

Academy Now Requires Viewing All Nominees to Cast Final Ballots The Academy of Motion Picture Arts and Sciences has unveiled...

Pepper Spray and Panic: LA Homeowners Targeted in Nighttime Burglaries

April 22, 2025

April 22, 2025

LAPD Hunts Suspects After One Resident Attacked in Beverly Grove Two separate home invasions late Friday night in Beverly Grove...

“We’re Better Than This”: Tour Business Owner Pleads for Protection After Third Burglary

April 21, 2025

April 21, 2025

Thieves hit Again, Stealing E-Bikes and Leaving a Wake of Damage in South La Cienega The frustrated owner of a...

Lawsuits Allege Insurance Giants Conspired to Undercut California Fire Victims

April 21, 2025

April 21, 2025

Two Lawsuits Accuse Top Carriers of Price-Fixing and Violating Antitrust Laws Attorneys representing homeowners impacted by California’s January wildfires have...

Cali Camp Welcomes Los Angeles Campers

April 21, 2025

April 21, 2025

By Susan Payne Roam streams, meadows and oak trees in the heart of rock-lined Topanga Canyon this summer at Cali...

Mayor Karen Bass’ Budget Plan Proposes 1,647 Layoffs Amid $300M Liability Surge

April 21, 2025

April 21, 2025

Civilian LAPD Staff, Transportation, and Sanitation Departments Among Hardest Hit Mayor Karen Bass’ proposed city budget for the upcoming fiscal...

Santa Monica PD Makes Arrest in Ocean Front Walk Stabbing; Second Suspect Sought

April 21, 2025

April 21, 2025

Late-Night Stabbing in Santa Monica Prompts Manhunt After a shocking incident of violence in Santa Monica, a man has been...

Unlock the Secrets of Impressionism and Ancient Thrace with Getty’s Free Talks

April 21, 2025

April 21, 2025

The Getty’s Lineup of Free Online Art Talks Opens Doors for Global Audiences. The Getty Center will host a series...