June 18, 2025 #1 Local News, Information and Event Source for the Century City/Westwood areas.

ValleyCrest: Keeping Century City Pristine

Tom Cutrono, Business Development at ValleyCrest (Courtesy Photo)
Tom Cutrono, Business Development at ValleyCrest (Courtesy Photo)

The aesthetic of Century City never fails to coincide with the tiny but mighty community’s business-centered, high-class standards: the streets are clean, the grass is green, and the buildings are well maintained. Ever wondered about the amount of effort that must go into upholding such an image?

For an astonishing 80 percent of Century City’s buildings and public areas, ValleyCrest, a 65-year-old landscape development company, can be held responsible. Tom Cutrono of ValleyCrest further delved into the work his company performs as well as the amount of labor necessary to upkeep the landscape quality.

“ValleyCrest is responsible for maintenance and operation in and around Century City,” Cutrono said. “We maintain and care for the central medians on Avenue of the Stars as well as the Fox Plaza, Century Plaza Towers, and the InterContinental Hotel, which are our larger projects.”

Seeing as ValleyCrest oversees structures on all of Century City’s major streets, including Century Park East and Century Park West, Cutrono elaborated on the team that strives to keep Century City visually appealing and optimally functioning.

“We have a team of about four to seven people who are in charge of daily care of the facilities,” Cutrono said. “They’re out there mowing, weeding, and taking care of the irrigation systems as well. There’s a lot of irrigation technology that we use.”

Recently, ValleyCrest undertook water-sensible planning at the InterContinental, as well as on Avenue of the Stars, with the goal of more efficient irrigation in mind.

“We installed solar smart controllers and water-sensible plants like yuccas,” Cutrono said. “We have an irrigation technician who is heavily involved with this work.”

Cutrono also explained some of the differing standards of the prominent buildings that ValleyCrest helps maintain.

“At Fox Plaza, we have a team out there three or four days a week,” Cutrono said. “They have very, very strict maintenance specifications and standards. You cannot have one leaf out of place; a lot of detailing and mowing goes into this maintenance.”

Likewise, Century Plaza Towers requires the same team of landscape maintenance workers to be present “all day, every day,” as there is a “debris component that ValleyCrest must abide by.” The team makes sure that all trash and other debris are rid of on a daily basis.

Such high standards, however, align perfectly with the objective of ValleyCrest’s services.

“Century City has the type of clientele that our company likes to partner with,” Cutrono said. “We are basically looking to service clients that put landscaping as one of their primary benefits to their tenants and their visitors. We like to work with partners who recognize value in landscape.”

As a result of matching values, Cutrono and ValleyCrest first started becoming involved with the Century City Chamber of Commerce about 20 years ago.

“We wanted to get more involved with the community and build business on the Westside,” Cutrono said.

From providing centerpieces for events to volunteering at golf tournaments to sponsoring art exhibits, Cutrono said that ValleyCrest has enjoyed helping the Chamber in different events, which is telling of the symbiotic relationship that the city and the landscape servicing company share.

Birthed in 1949, ValleyCrest is known as an experienced landscape partner that designs, builds, maintains, and enhances the aesthetic of various settings, from corporate campuses to master-planned communities. It is one of the largest integrating landscape services in the nation, offering design, installation, maintenance, and tree growing and moving. ValleyCrest has embarked on over a hundred projects worldwide, from local landscaping in Century City to parks in the Middle East.

For more information, call 818.223.8500 or visit valleycrest.com.

Related Posts

Driver Arrested After Crash Near Intuit Dome Injures Eight in Inglewood

June 17, 2025

June 17, 2025

Victims Among Large Crowds for Gold Cup Match and ‘No Kings’ Protest Eight people were hospitalized Saturday night after a...

Tyler Malek Celebrates New Ice Cream Cookbook With Sweet Pop-Ups in Los Angeles

June 16, 2025

June 16, 2025

Chef to Appear at Book Soup and Debut Limited-Edition Matcha Sandwich at GGiata Tyler Malek, co-founder and head chef of...

US Marines Temporarily Detain Civilian Near Federal Building in West Los Angeles

June 16, 2025

June 16, 2025

Military Confirms First Known Detention by Active-Duty Troops Deployed by Trump U.S. Marines temporarily detained a civilian near the Wilshire...

Cedars-Sinai Seeks Public’s Help Identifying Unconscious Man Found in Beverly Grove

June 16, 2025

June 16, 2025

Man Remains Hospitalized After Being Discovered Near Cedars Sinai Cedars-Sinai Medical Center is asking for the public’s assistance in identifying...

Second Doctor to Plead Guilty in Matthew Perry Ketamine Case, Faces Up to 40 Years

June 16, 2025

June 16, 2025

Doctor Admits to Illegally Supplying Ketamine to the Actor and His Assistant One of the physicians charged in connection with...

Brewers Co-Owner Robert Beyer Slashes Price of Brentwood Estate to $54.9 Million

June 16, 2025

June 16, 2025

Nearly 20,000-square-foot Mediterranean-Style Villa Relisted After Multiple Price Cuts Financier and Milwaukee Brewers minority owner Robert Beyer has relisted his...

(Video) Home Front Build Maintains Original Architectural Vision For Modern Homes

June 16, 2025

June 16, 2025

For More Information, Go to homefrontbuild.com For More Information, Go to https://t.co/sQEaDT0XbG pic.twitter.com/blq6gGh34i — CCNewsLA (@CCWNNews) June 16, 2025

Tribeca Premiere Honors Carl Bean, Musician, Activist, and LGBTQ+ Faith Leader

June 16, 2025

June 16, 2025

New Doc Features Interviews With Lady Gaga, Billy Porter, and Dionne Warwick The life and legacy of Archbishop Carl Bean,...

Americans Split on Immigration and Tariffs’ Impact on Housing Affordability, Survey Shows

June 15, 2025

June 15, 2025

Survey Finds Over Half Believe Less Immigration Could Drive Up Home Prices  A new Redfin-commissioned survey reveals that U.S. homeowners...

Two Suspects Arrested in Fatal Stabbing of Elderly Man in Hancock Park

June 15, 2025

June 15, 2025

LAPD and FBI Apprehend Palmdale Pair Accused of Killing 84-Year-Old LAPD West Bureau Homicide has arrested two suspects in connection...

Senator Alex Padilla Forcibly Removed, Handcuffed at DHS Press Briefing in Los Angeles

June 13, 2025

June 13, 2025

Security or Censorship? Padilla Removed After Questioning Secretary Kristi Noem U.S. Sen. Alex Padilla, D-Calif., was forcibly removed Thursday during...

Man Fatally Stabbed in Hancock Park; LAPD Launches Homicide Investigation

June 13, 2025

June 13, 2025

Officers Found the Victim Unresponsive; No Suspect Description Released. THe LAPD is investigating the fatal stabbing of a man discovered...

Federal Court Halts Order Requiring Trump to Return Control of California Guard to Governor Newsom

June 13, 2025

June 13, 2025

Court Showdown Looms Over Trump’s Federalization of State Troops Late Thursday, a federal appeals court paused enforcement of a lower...

‘No Kings: National Day of Defiance’ Protest in LA to Run Counter to Donald Trump’s Birthday Military Parade

June 13, 2025

June 13, 2025

Giant Trump Balloons, Pride Flags, and Community Speakers Will Fill the Streets on Flag Day Thousands of demonstrators are expected...

(Video) Senator Alex Padilla Being Forcibly Removed at Secretary Kristi Noem’s DHS Press Conference for Attempting to Ask Questions

June 12, 2025

June 12, 2025

In a disturbing and unprecedented move, FBI agents grabbed the sitting California Senator, dragged him out of the room, and...