June 14, 2024 #1 Local News, Information and Event Source for the Century City/Westwood areas.

STRIDES IN WEB TECHNOLOGY BOOST DEMAND FOR AUDITION TAPES

AuditionTape, Inc, the first audition taping service in Los Angeles, marks its 10th anniversary this month. The outfit’s long tenure – a full decade – is a surprise to many given that strides in web technology have only recently (in the last 5 years) made it practical for average computer users to post, send and watch video over the internet, which today is the standard method of viewing audition tapes.

“When I started the business in 2000, the end product was a VHS tape that was most often sent by FedEx to the agent or casting director†says AuditionTape’s owner/operator, Dino S. Ladki who, himself, is a casting director and acting coach. “Now, they can simply click an internet link to watch the audition just a few minutes after the audition is taped.â€

Ladki credits his business’s longevity with two things. First, being capable and flexible enough to adjust with the times and technology. “Our method of delivery has constantly evolved,†he said. “After VHS, then everybody wanted DVD. And, in no time at all, that format became practically obsolete. Next, everybody wanted the auditions streamed on the internet, but then production companies became concerned that their unreleased material might somehow be publicly accessible on the internet.†To address this concern, AuditionTape’s current delivery method is to email the files directly to the receiver via secure digital content delivery services such as YouSendIt. But, Ladki says, “It’s just a matter of time before that seems as antiquated as VHS tapes.â€

Now that it has become so easy to watch video on a computer, casting directors, producers and directors are increasingly asking for pre-taped auditions. “Recently the Coen brothers wanted to work on casting for their next project, “True Grit,†while they were at home for the holidays, so they asked for audition tapes to be emailed to them. As a result, we had several high profile actors come in for tapings and were able to meet their need,†said Ladki. “Also, casting directors in general are finding that our service is making their job easier – whether it’s a casting director in New York who wants greater latitude to cast actors from L.A. or one here who simply doesn’t have enough time to meet every new actor in person for a “pre-read†(an initial screening audition).â€

The second reason for the business’s longevity? Ladki says that, in addition to great lighting and good quality audition tapes in general, “it’s the relaxed environment we create and our insider’s knowledge of the casting process that each client benefits from. We are not some cold studio churning through auditions. Each actor receives personal and undivided attention and, in some cases, coaching in a comfortable and unhurried atmosphere. This fosters their best work and, in an industry as competitive as ours, these often overlooked factors can mean the difference between booking the job and not.â€

For more information visit www.audition-tape.com.

Related Posts

Bob Rosenbloom, Esteemed Owner of Bob’s Market and Community Pillar, Passes at 92

April 9, 2024

April 9, 2024

Bob Rosenbloom, the cherished proprietor of Bob’s Market on Ocean Park Blvd. in Santa Monica, passed away at his residence...

Don’t Miss Your Last Chance to Experience CORTEO by Cirque du Soleil!

April 25, 2023

April 25, 2023

The Show’s Run At The Microsoft Theater Ends On April 30  Time is running out for fans of CORTEO by...

Regulation of Short-Term Rentals in LA Failing as Enforcement Drops Significantly

April 4, 2023

April 4, 2023

Better Neighbors LA report highlights the inadequacies of enforcement measures for short-term rentals in Los Angeles, calling for increased regulation...

Non-Profit Helping Relieve Financial Burden For Cancer Patients

November 16, 2022

November 16, 2022

Cancer Cartel is helping cancer patients focus on their treatment, not the financial stress of living with a diagnosis. Learn...

100 Miles of Bus-Only Lanes Coming to L.A in Five Years?

October 17, 2022

October 17, 2022

L.A’s public transportation network is known for being slow due to traffic congestion. A new motion by L.A. City Council...

How to Wisely Manage Your Finances After a Job Layoff

October 3, 2022

October 3, 2022

Being laid off can be difficult, both emotionally and financially. It is important to manage your finances wisely during this...

Union Members Protest UC Policies in Westwood

May 3, 2022

May 3, 2022

Westwood and Wilshire protest takes place April 26 By Dolores Quintana The intersection of Wilshire and Westwood was the site...

Kale of All Kinds

March 16, 2022

March 16, 2022

Today at the Santa Monica Farmers Market we explore three different kinds of Kale from Cole Family Farms..Video sponsored by...

Name Revealed for Alice Waters’s Westwood Restaurant

October 20, 2021

October 20, 2021

Westside Dining Scene October 21, 2021 By Dolores Quintana Esteemed chef Alice Waters’s upcoming Westwood restaurant’s and the name has...

Community Volunteer Patrol Program Brings Civilians New Insight Into Law Enforcement

October 19, 2021

October 19, 2021

The West LA Police Department has a community patrol program bridging the gap between civilians and law enforcement. Video brought...

Police Seek Man Wanted for Sexually Assaulting Sleeping UCLA Student

September 2, 2021

September 2, 2021

Police are searching for a man wanted for sexually assaulting a female UCLA student while she slept. According to the...

Final Weekend of Marina Drive-In Movie Summer Series With New Movies Added

August 28, 2021

August 28, 2021

WHERE: Marina del Rey Boat Launch Ramp, 13477 Fiji Way at Parking Lot #2 COST: $20 per vehicle, per movie...

UCLA Admits Most Accomplished Class in Its History

July 20, 2021

July 20, 2021

New freshman and transfer cohorts are also among university’s most ethnically diverse By Ricardo Vazquez | UCLA Newsroom UCLA has...

Heritage Museum Reopens with Unique Exhibition

June 24, 2021

June 24, 2021

The California Heritage Museum welcomes back visitors with a unique and stunning quilt exhibition, learn more in this video brought to...